There are a number of ways to categorize influencers, and perhaps the most common is by size of following. But...

Influencer marketing operates on the notion that consumers are more likely to make purchasing decisions on rec...

On social media, communities form around just about anything you can think of. At the core of these communitie...

The ultimate goal of marketing is to drive revenue for a business, but too often, it's hard to directly tie sa...

We know influencers can convince people to purchase a good or a service, and we know that people will follow a...