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Content Marketing with IGC

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Danny Palestine

Posts by Danny Palestine

Blog

Words of Wisdom: Customize The Influencer Pitch

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Blog

Working With Influencers For A Franchised Beauty Brand, Part 1

Dawn Weiss is a marketing veteran with nearly two decades of experience building innovative brands t...

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Blog

Words of Wisdom: Repurposing Influencer Content

Influencer marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Blog

Words of Wisdom: Seeing Beyond Top-Line Engagement Rate

When it comes to vetting influencers, looking closely at engagement rate is important, but equally a...

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Blog

Words of Wisdom: Building Trust With Consumers

Building trust with consumers is incredibly challenging, but essential for conversions. As consumers...

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Blog

The Modern Mommy Influencer

Reb Carlson is an award-winning strategist, social media expert, and an expecting mother! We caught ...

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Blog

Mental Health Month: #Tools2Thrive for Marketers and Influencers

April showers bring May flowers...and Mental Health Awareness Month. It couldn’t be more timely give...

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Blog

Factors Of Influencer Compensation: Legal & Negotiations

There are many factors that go into nailing down compensation rates, or value exchange, with influen...

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Blog

Factors Of Influencer Compensation: Reach & Production

\ Once you have identified an influencer and have successfully piqued their interest, it may be time...

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Blog

Instagram Tests Removing “Likes” in US

Instagram took industry headlines by storm yesterday after announcing they’re testing the removal of...

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Recap Blog

Advertising Week NYC: Learning, Networking, and Evolving

Last week, I attended Advertising Week NYC and found myself surrounded by some of the biggest movers...

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Podcast

EP 01: The Art of Personalization feat. Christie Childers and Andy Kra...

In the first episode of the Julius Profiles podcast, the wonderful Christie Childers and Andy Kraut ...

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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Matters of Influence: Week of 9/7/20

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