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Content Marketing with IGC

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Danny Palestine

Posts by Danny Palestine

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Words of Wisdom: First, Learn About Your Audience

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Words of Wisdom: Content Strategy–Lean Into What’s Working

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Working With Influencers For A Franchised Beauty Brand, Part 2

Dawn Weiss is a marketing veteran with nearly two decades of experience building innovative brands t...

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Words of Wisdom: Customize The Influencer Pitch

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Blog

Working With Influencers For A Franchised Beauty Brand, Part 1

Dawn Weiss is a marketing veteran with nearly two decades of experience building innovative brands t...

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Blog

Words of Wisdom: Repurposing Influencer Content

Influencer marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Words of Wisdom: Seeing Beyond Top-Line Engagement Rate

When it comes to vetting influencers, looking closely at engagement rate is important, but equally a...

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Words of Wisdom: Building Trust With Consumers

Building trust with consumers is incredibly challenging, but essential for conversions. As consumers...

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The Modern Mommy Influencer

Reb Carlson is an award-winning strategist, social media expert, and an expecting mother! We caught ...

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Mental Health Month: #Tools2Thrive for Marketers and Influencers

April showers bring May flowers...and Mental Health Awareness Month. It couldn’t be more timely give...

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Factors Of Influencer Compensation: Legal & Negotiations

There are many factors that go into nailing down compensation rates, or value exchange, with influen...

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Factors Of Influencer Compensation: Reach & Production

Once you have identified an influencer and have successfully piqued their interest, it may be time t...

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Matters of Influence: Week of 11/22/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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Four Tips for Stand-Out Story Pins

Pinterest’s newest creator-first feature, the Story Pin, was the center of attention at their...

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Matters of Influence: Week of 11/15/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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