EVINS is a public relations and marketing communications agency that has utilized influencer marketing since well before the advent of social media, but as the discipline grew, it found vetting inbound requests to be time-consuming.
EVINS turned to Julius to save time finding and vetting influencers, manage the incoming requests from its clients, and conduct influencer outreach.
“What attracted us to Julius is how its research team finds and vets influencers, rather than an algorithm that just collects people,” says Jenna Koeble, Associate Director at EVINS. “Using Julius, we can see the breakdown of an audience, what content works best for them, and how an influencer’s reach and engagement has grown over time.”
EVINS' Exceeding Expectations at Scale
EVINS’ most successful campaign in 2018 was for One Warm Coat, one of the largest coat drive non-profits in the world. In the run-up to World Animal Day on October 5th, the agency used Julius’ audience location and search and discovery features to find US-based micro and mid-sized animal influencers.
“We tracked the entire campaign through Julius, which earned several million impressions, and drove increased traffic to the non-profit’s website,” says Jenna.