Matters of Influence: Week of 1/3/2022

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: Compare View

Thoroughly vetting influencers before choosing to partner with them requires comprehensive, reliable data. Julius offers a variety of analytics to ensure you have all the information you need, combined with useful tools to help you to make the right choice for your brand. For example, our Compare View helps take the vetting process to the next level by allowing you to see influencer data side-by-side so that you can confidently choose the best fit for your campaign. Plus, the Compare View is exportable, so you can share comparisons with colleagues and make the decision together. For more information about where and how to use the Compare View, watch the video in this Help Center article.

 

Creator snapshot

Born in Bombay, India, Nik Sharma (@abrowntable 107K IG followers) moved halfway around the world to study molecular biology—but now, he lives in Los Angeles, California, where his background in science informs his study and passion for cooking. His most recent cookbook, The Flavor Equation, is subtitled “the science of great cooking explained,” making food science both accessible and interesting to the average chef. He is a food columnist for the San Francisco Chronicle and a writer for both Serious Eats and Food and Wine Magazine. He has won numerous awards for food-related journalism, photography, and blogging. He has worked cooking and kitchen brands such as Breville, King Arthur, and American Lamb.

Nik Sharma

 Source: @abrowntable

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January 05, 2022
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