---
title: "Matters of Influence: Week of 2/14/2022"
description: As 2022 continues, brands must evolve and look toward new channels like the Metaverse to activate influencer marketing, but how? read more inside.
---

[Influencer Marketing Blog | Julius](https://blog.juliusworks.com)

# [Matters of Influence: Week of 2/14/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-14-22)

 Written by [Julius](https://blog.juliusworks.com/author/julius) | Feb 16, 2022 11:30:00 AM

*Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.*

**Product Spotlight: Campaign Notes**

Tracking campaign notes and documents by hand is an easy way to lose time, but more importantly, insights and innovation. Storing ideas, best practices, and assets all in one place is a great way to stay organized and save time, but also improve your marketing campaigns in the future. You can drop anything from notes to documents directly into your Julius Campaigns, so that both you and your teammates can efficiently communicate and collaborate. To learn more about how Julius can help you go paperless and ditch the sticky notes, see[this Help Center article.](https://julius.zendesk.com/hc/en-us/articles/115009374868-Managing-Documents-Notes)

| ## Creator snapshot Karina Marriott ([@styleidealist](https://www.instagram.com/styleidealist/) 58.3K IG followers) isn’t just a style idealist: she is an emotional idealist who strongly believes in empowerment, body positivity, and self-care. On her blog of the same name, she openly and honestly discusses her difficult past in toxic work environments, which she has since left in order to pursue her career in style. She has been featured in Marie Claire, Elle UK, Glamour Magazine, and many more publications. She currently lives in Bristol, England, and has partnered with self-care-centered brands like Birchbox, Sunday Riley, and No. |  *Source: @styleidealist* |
| --- | --- |

Featured headlines

 

1)[Less Damon, More D’Amelio? Super Bowl Ads May Increasingly Lean On Influencers](https://www.morningbrew.com/marketing/stories/2022/02/08/less-damon-more-d-amelio-super-bowl-ads-may-increasingly-lean-on-influencers?mc_cid=c5e177a634&mc_eid=60e1c175a6)(Morning Brew)

 

2)[The Social Media Movements Celebrating Black And LGBTQIA Voices](https://talkinginfluence.com/2022/02/11/the-social-media-movements-celebrating-black-and-lgbtqia-voices/) (Talking Influence)

 

3)[TikTok and Instagram: Using Both Platforms For Ultimate Success](https://techcrunch.com/2022/02/02/sunroom-creator-platform-app-women/?mc_cid=c5e177a634&mc_eid=60e1c175a6)(Marketing Dive)

 

4)[A Practical Guide On Activating Influencer Marketing In The Metaverse](https://talkinginfluence.com/2022/02/09/a-practical-guide-on-activating-influencer-marketing-strategy-in-the-metaverse/) (Talking Influence)

 

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