Matters of Influence: Week of 4/18/21

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Comparing your influencer's branded content to their organic day-to-day content is essential to determine if the content truly resonated with that influencer's audience. Judging a piece of content's engagement in a vacuum simply doesn't provide enough context. That's why we've built 'Compare vs Organic' in our reporting section, so marketers can quickly grasp if the campaign felt right. For more information, check out this Help Center article.

Creator snapshot

Joshua Jackai (@joshuajackai, 11.1K IG followers) proves that men’s fashion is about more than just sneakers. He styles versatile, upscale streetwear outfits that are fit for occasions from the school desk to the restaurant table. He was the class of 2017 valedictorian at Simon Fraiser University in British Columbia, and currently lives in Vancouver, Canada. He owns his own marketing agency, specializing in graphic logo design, as well as his own clothing brand, Frontrvnners. He has collaborated with other fashion and apparel brands, such as Footlocker and Jude Denim.

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    Source:@joshuajackai

Featured headline

Pinterest Launches a Creator Fund to Pay Influencers

When they introduced Story Pins at their first-ever Creators Festival, Pinterest explained that it was part of an effort to encourage more native content within the platform. Now, they’ve taken it a step further by launching a creator fund, which will offer influencers compensation for their content—starting with creators from underrepresented communities. In order to access the funds, they must pledge to adhere to the Creator Code, agreeing to be kind, check facts, be sensitive to triggers, practice inclusion, and ensure the safety of any challenges or CTAs. Expect to see even more unique content on Pinterest as influencers get creative.

 

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April 21, 2021
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