--- title: Influencer Marketing Blog | Julius | Insights description: Insights | Julius Influencer Insights brings you industry trends, best practices, and educational content to help your team to master influencer marketing. --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Julius Blog ![content_marketing_with_IGC_NL](https://blog.juliusworks.com/hs-fs/hubfs/content_marketing_with_IGC_NL.jpg?width=564&name=content_marketing_with_IGC_NL.jpg "content_marketing_with_IGC_NL") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Insights](https://blog.juliusworks.com/topic/insights) ## [Dear Julius: Content Search](https://blog.juliusworks.com/dear-julius-content-search) Welcome to “Dear Julius”—a series dedicated to helping our readers navigate Julius and the influence... [Read More ▸](https://blog.juliusworks.com/dear-julius-content-search) [Insights](https://blog.juliusworks.com/topic/insights) ## [Dear Julius: How Can I Get In Touch With Influencers?](https://blog.juliusworks.com/dear-julius-get-in-touch-with-influencers) Welcome to “Dear Julius”—a series dedicated to helping our readers navigate Julius and the influence... [Read More ▸](https://blog.juliusworks.com/dear-julius-get-in-touch-with-influencers) [Insights](https://blog.juliusworks.com/topic/insights) ## [Dear Julius: How Do You Add Influencers To The Platform?](https://blog.juliusworks.com/dear-julius-how-do-you-add-influencers) Welcome to “Dear Julius”–a series dedicated to helping our readers navigate Julius and the influence... [Read More ▸](https://blog.juliusworks.com/dear-julius-how-do-you-add-influencers) [Insights](https://blog.juliusworks.com/topic/insights) ## [Dear Julius: Autodetection](https://blog.juliusworks.com/dear-julius-autodetection) Welcome to “Dear Julius”–a series dedicated to helping our readers navigate Julius and the influence... [Read More ▸](https://blog.juliusworks.com/dear-julius-autodetection) [Insights](https://blog.juliusworks.com/topic/insights) ## [Dear Julius: Who Will You Add To The Platform?](https://blog.juliusworks.com/dear-julius-adding-influencers-to-julius) Welcome to “Dear Julius”–a series dedicated to helping our readers navigate Julius and the influence... [Read More ▸](https://blog.juliusworks.com/dear-julius-adding-influencers-to-julius) [Insights](https://blog.juliusworks.com/topic/insights) ## [Dear Julius: Reporting Metrics](https://blog.juliusworks.com/dear-julius-reporting-metrics) Welcome to “Dear Julius”–a series dedicated to helping our readers navigate Julius and the influence... [Read More ▸](https://blog.juliusworks.com/dear-julius-reporting-metrics) [Insights](https://blog.juliusworks.com/topic/insights) [Blog](https://blog.juliusworks.com/topic/blog) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) ## [What Marketers Need to Know About TikTok Influencer Marketing](https://blog.juliusworks.com/tiktok-for-influencer-marketing) What is Julius? Julius is an influencer marketing software. Learn more about Julius here or view oth... [Read More ▸](https://blog.juliusworks.com/tiktok-for-influencer-marketing) [Insights](https://blog.juliusworks.com/topic/insights) [Blog](https://blog.juliusworks.com/topic/blog) ## [The Importance of Being Earnest: The Charles-Westbrook Feud](https://blog.juliusworks.com/the-importance-of-being-earnest-charles-westbrook-feud) Influencers have a tendency to live and die in the spotlight - public attention is central to their ... [Read More ▸](https://blog.juliusworks.com/the-importance-of-being-earnest-charles-westbrook-feud) [Insights](https://blog.juliusworks.com/topic/insights) [Blog](https://blog.juliusworks.com/topic/blog) ## [State of Influencers Report 2019 – Julius](https://blog.juliusworks.com/state-of-influencers-report-2019-julius) By the very nature of what they do, influencers expose a part of themselves to the world – their pas... [Read More ▸](https://blog.juliusworks.com/state-of-influencers-report-2019-julius) [Insights](https://blog.juliusworks.com/topic/insights) [Preview](https://blog.juliusworks.com/topic/preview) ## [New Podcast - Julius Profiles: Wearing Many Hats](https://blog.juliusworks.com/julius-profiles-podcast-wearing-many-hats) In the second episode of the Julius Profiles podcast, we spoke to Krista Stucchio (@kstucchio) and H... [Read More ▸](https://blog.juliusworks.com/julius-profiles-podcast-wearing-many-hats) [Ranking](https://blog.juliusworks.com/topic/ranking) [Insights](https://blog.juliusworks.com/topic/insights) ## [14 Rising Music Influencers You Should Follow in 2019](https://blog.juliusworks.com/14-youtube-music-influencers-2019) According to MusicWatch, 9 out of 10 social media users experience music on an app. [Read More ▸](https://blog.juliusworks.com/14-youtube-music-influencers-2019) [Insights](https://blog.juliusworks.com/topic/insights) [Preview](https://blog.juliusworks.com/topic/preview) ## [New Podcast - Julius Profiles: The Art of Personalization](https://blog.juliusworks.com/julius-profiles-art-of-personalization) In the first episode of the brand new Julius Profiles podcast, we spoke to the wonderful Christie Ch... [Read More ▸](https://blog.juliusworks.com/julius-profiles-art-of-personalization) [All posts](https://blog.juliusworks.com/all) [Next](https://blog.juliusworks.com/tag/insights/page/2) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... [Read More ▸](https://blog.juliusworks.com/2023-influencer-marketing-trends) [5 Ways to De-Risk Your Influencer Marketing Strategy](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Brands now rely on influencer marketing more than ever, mainly because of its success rates and... [Read More ▸](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) [Matters of Influence: Week of 2/28/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm...* [Read More ▸](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) ![JULIUS LOGO - PURPLE](https://blog.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. 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