--- title: Influencer Marketing Blog | Julius | Podcast description: Podcast | Julius Influencer Insights brings you industry trends, best practices, and educational content to help your team to master influencer marketing. --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Julius Blog ![content_marketing_with_IGC_NL](https://blog.juliusworks.com/hs-fs/hubfs/content_marketing_with_IGC_NL.jpg?width=564&name=content_marketing_with_IGC_NL.jpg "content_marketing_with_IGC_NL") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Podcast](https://blog.juliusworks.com/topic/podcast) ## [EP 17: Influencer Agencies, feat. Nick Cooke, The GOAT Agency](https://blog.juliusworks.com/ep-17-the-goat-agency-feat-nick-cooke) As advertising on social media evolves, so too do the agencies and marketers that create them. Nick ... [Read More ▸](https://blog.juliusworks.com/ep-17-the-goat-agency-feat-nick-cooke) [Podcast](https://blog.juliusworks.com/topic/podcast) ## [EP 16: The ASMR Community, feat. Gibi ASMR](https://blog.juliusworks.com/ep-16-the-asmr-community-feat.-gibi-asmr) Autonomous Meridian Sensory Response (ASMR) is more than just a pleasing sensation in your brain – i... [Read More ▸](https://blog.juliusworks.com/ep-16-the-asmr-community-feat.-gibi-asmr) [Podcast](https://blog.juliusworks.com/topic/podcast) ## [EP 15: Health and Wellness Influencers feat. Danielle Reardon](https://blog.juliusworks.com/ep-15-health-and-wellness-influencers-feat.-danielle-reardon) Influencers can take a variety of paths to end up where they are. Some leverage experience from thei... [Read More ▸](https://blog.juliusworks.com/ep-15-health-and-wellness-influencers-feat.-danielle-reardon) [Podcast](https://blog.juliusworks.com/topic/podcast) ## [EP 14: Affiliate Influencer Marketing feat. Amy Choi](https://blog.juliusworks.com/ep-14-affiliate-influencer-marketing-feat.-amy-choi) Influencers are good for more than just generating awareness – they can sell your products, too. On ... [Read More ▸](https://blog.juliusworks.com/ep-14-affiliate-influencer-marketing-feat.-amy-choi) [Podcast](https://blog.juliusworks.com/topic/podcast) ## [EP 13: Fitness Influencers feat. Troy Woolfolk](https://blog.juliusworks.com/julius-profiles-troy-woolfolk) Former college football player. Father. Athlete. Fitness coach. Digital marketing strategist. Troy W... [Read More ▸](https://blog.juliusworks.com/julius-profiles-troy-woolfolk) [Podcast](https://blog.juliusworks.com/topic/podcast) ## [EP 12: Using Influencers for Market Research feat. Alex Jones](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) One of the strengths of influencer marketing is its diversity. Influencers are often more than just ... [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Podcast](https://blog.juliusworks.com/topic/podcast) ## [EP 11: Professionalizing Influencers feat. Steve Oriola, CEO of Julius...](https://blog.juliusworks.com/julius-profiles-steve-oriola) Though the steps look different, influencers build their brands in largely the same way a small busi... [Read More ▸](https://blog.juliusworks.com/julius-profiles-steve-oriola) [Podcast](https://blog.juliusworks.com/topic/podcast) ## [EP 10: Foodies on Social Media feat. Dori Fern](https://blog.juliusworks.com/julius-profiles-dori-fern) On this episode, we spoke to Dori Fern, the content marketing lead at Neustar Marketing Solutions, a... [Read More ▸](https://blog.juliusworks.com/julius-profiles-dori-fern) [Podcast](https://blog.juliusworks.com/topic/podcast) ## [EP 09: Health & Wellnes feat. Megan Levy](https://blog.juliusworks.com/julius-profiles-megan-levy) Health and wellness brands build their reputation on credibility. In this week's podcast, Danny spok... [Read More ▸](https://blog.juliusworks.com/julius-profiles-megan-levy) [Podcast](https://blog.juliusworks.com/topic/podcast) ## [EP 08: From People to Purchase feat. Darren Wong of Raindrop Cake and ...](https://blog.juliusworks.com/julius-profiles-episode-06-people-to-purchase) On the sixth episode of Julius Profiles, Danny spoke to Caroline Tseng and Darren Wong, both entrepr... [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-06-people-to-purchase) [Podcast](https://blog.juliusworks.com/topic/podcast) ## [EP 07: Solo Travelers, feat. Alexis Madison and Juliette Leavey of Deu...](https://blog.juliusworks.com/julius-profiles-solo-travel) Traveling solo is a trend that’s taken social media by storm. Whether they’re seeking inspiration, t... [Read More ▸](https://blog.juliusworks.com/julius-profiles-solo-travel) [Podcast](https://blog.juliusworks.com/topic/podcast) ## [EP 06: Niche Communities feat. Stephen Elliott, Content Marketer at Ju...](https://blog.juliusworks.com/julius-profiles-stephen-elliott) In the first mini episode of the Julius Profiles podcast, Danny spoke to Stephen Elliott, a content ... [Read More ▸](https://blog.juliusworks.com/julius-profiles-stephen-elliott) [All posts](https://blog.juliusworks.com/all) [Next](https://blog.juliusworks.com/tag/podcast/page/2) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... [Read More ▸](https://blog.juliusworks.com/2023-influencer-marketing-trends) [5 Ways to De-Risk Your Influencer Marketing Strategy](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Brands now rely on influencer marketing more than ever, mainly because of its success rates and... [Read More ▸](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) [Matters of Influence: Week of 2/28/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm...* [Read More ▸](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) ![JULIUS LOGO - PURPLE](https://blog.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. 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