---
title: "Weekly Roundup: Week of 08/12/2019"
description: "Top stories from influencer marketing this week include: a portrait of the ideal influencer, interviews with travel influencers, and YouTube's first AR ad."
---

[Influencer Marketing Blog | Julius](https://blog.juliusworks.com)

# [Weekly Roundup: Week of 08/12/2019](https://blog.juliusworks.com/weekly-roundup-week-of-08/12/2019)

 Written by [Stephen Elliott](https://blog.juliusworks.com/author/stephen-elliott) | Aug 15, 2019 1:24:03 PM

*Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.*

## Stories to follow:

[Have followers, will travel](https://www.washingtonpost.com/graphics/2019/lifestyle/travel/instagram-travel-influencers/?noredirect=on) **(Washington Post)**

The Washington Post spoke to five travel influencers about their careers, in an effort to learn more about the impact they’ve had on the travel industry at-large. Insights include how travel influencers stand out in a “cookie-cutter” vertical and how they decided to devote their lives to travel.

[Why the 'Ideal' Influencer Looks Like…That](https://www.papermag.com/top-beauty-influencers-2639784604.html) **(Paper Magazine)**

A few weeks ago, Paper Magazine created a composite image of the “ideal” influencer, based on the top 100 influencer accounts on Instagram. The result looked familiar, if not uncanny - and Paper wanted to find out why that was the case. They give much-needed cultural context to the data-driven yet culturally aware world of influencer marketing.

### Insights to digest:

[YouTube Debuts First Shoppable AR Ad With Beauty Vlogger Roxette Arisa And MAC Cosmetics](https://www.tubefilter.com/2019/08/14/youtube-debuts-first-shoppable-ar-ad-with-beauty-vlogger-roxette-arisa-and-mac-cosmetics/) **(Tubefilter)**

Partnering with MAC cosmetics, YouTube premiered its first ever augmented reality ad, which allows users to “try on” lipstick shades in real time. When a user decides they want to buy a certain shade, they can simply swipe up on the app to purchase it. This groundbreaking ad is a glimpse of a possible near-future of interactive, story-driven ads.

[These Influencers Are Taking Their Following Offline, One Meetup At A Time](https://www.forbes.com/sites/kylewong/2019/08/14/these-influencers-are-taking-their-following-offline-one-meetup-at-a-time/#1065f2c44ec0) **(Forbes)**

Some influencers have decided to take their talents offline, organizing meetups, workshops, tours, and more to give their followers real-life face time. In-person influencer appearances are a new way to improve authenticity and galvanize a fan base, and is steadily gaining traction.

#### On the horizon:

[Some young influencers can quickly start making more money than their parents and friends. But it can lead to a feeling of emotional isolation.](https://www.businessinsider.com/young-influencers-can-feel-isolated-making-more-money-than-parents-2019-8) **(Business Insider)**

Teen and college-aged influencers can easily outearn their friends, peers, and parents in just a few short years - but the psychological effects can be less than desirable. A subset of influencers tend to feel isolated by their money and lifestyle, as peers living regular lives simply cannot relate.

[5 Korean Beauty Influencers to Follow](https://www.thecut.com/2019/08/korean-beauty-influencers-to-follow.html) **(The Cut)**

The Cut, from New York Magazine, put together a list of 5 K-beauty influencers they love, in honor of their “K-beauty content week.” K-beauty is an incredibly popular subgenre of beauty, focusing on traditional Korean methods of skincare, makeup, and culture. Each entry on the list is thoughtfully curated with a detailed explanation of why they’re worth following.

##### What’s Julius up to?

This week, our CEO, Steve Oriola, was published in Forbes for his answer to the Quora question,”How Is Influencer Marketing Changing?” [Read his](https://www.forbes.com/sites/quora/2019/08/08/how-is-influencer-marketing-changing/#3bd3a8d44cec)[answer here](https://www.forbes.com/sites/quora/2019/08/08/how-is-influencer-marketing-changing/#3bd3a8d44cec).

[View full post](https://blog.juliusworks.com/weekly-roundup-week-of-08/12/2019)

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