---
title: "Matters of Influence: Week of 9/5/21"
description: The influencer marketing news you need to know this week including Twitter's 'Super Follow' option, and a Beats by Dre partnership with a college athlete.
---

[Influencer Marketing Blog | Julius](https://blog.juliusworks.com)

# [Matters of Influence: Week of 9/5/21](https://blog.juliusworks.com/matters-of-influence-week-of-9-5-21)

 Written by [Julius](https://blog.juliusworks.com/author/julius) | Sep 9, 2021 2:14:49 PM

*Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.*

Julius product spotlight

Thoroughly vetting influencers before choosing to partner with them requires comprehensive, reliable data. Julius offers a variety of analytics to ensure you have all the information you need, combined with useful tools to help you to make the right choice for your brand. For example, our Compare View helps take the vetting process to the next level by allowing you to see influencer data side-by-side so that you can confidently choose the best fit for your campaign. Plus, the Compare View is exportable, so you can share comparisons with colleagues and make the decision together. For more information about where and how to use the Compare View, watch the video in [this Help Center article.](https://julius.zendesk.com/hc/en-us/articles/360040987713-How-To-Compare-Influencers-Against-Each-Other)

| ## Creator snapshot Jen Phanomrat ([@jeneatslife](https://www.instagram.com/jeneatslife/), 118K IG followers) is much more than a food blogger—in fact, she’s best known as the writer and producer of the show, *Just Eat Life*. She hosted the show with her now-husband Leonardo, and eventually went on to create and star in *Just Jen*. She has appeared as a contestant on *Chopped*, and is a regular contributor at *Tastemade*. In collaboration with Food52, she hosts the podcast *Either Side Eaters* with Katie Quinn. She lives in New York with Leonardo and their dog, Oreo, and has collaborated with food brands like Ben & Jerry’s, Chobani, and Boursin. |     *Source:@jeneatslife* |
| --- | --- |

Featured headlines

1) [The Pandemic Has Been Very, Very Good for the Creator Economy](https://www.bloomberg.com/news/newsletters/2021-08-29/the-pandemic-has-been-very-very-good-for-the-creator-economy?sref=grSjvKmW&mc_cid=57a5e89f16&mc_eid=60e1c175a6) (Bloomberg)

 

2) [Twitter Launches 'Super Followers' Creator Monetization Option](https://www.socialmediatoday.com/news/twitter-launches-super-follows-creator-monetization-option/605973/) (Social Media Today)

 

3) [Inauguration Poet Amanda Gorman Is the Face of Estee Lauder - and a New Literacy Program](https://www.adweek.com/creativity/inauguration-poet-amanda-gorman-estee-lauder-writing-change/) (Adweek)

 

4) [Beats by Dre Signs Shedeur Sanders as Its First College Athlete and Youngest Endorser](https://www.adweek.com/brand-marketing/beats-by-dre-signs-shedeur-sanders-as-its-first-college-athlete-and-youngest-endorser/) (Adweek)

 

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