---
title: "Matters of Influence: Week of 8/22/21"
description: The influencer marketing news you need to know this week including the impending retirement of the Instagram 'Swipe Up' and an inside look of TikTok's algorithm.
---

[Influencer Marketing Blog | Julius](https://blog.juliusworks.com)

# [Matters of Influence: Week of 8/22/21](https://blog.juliusworks.com/matters-of-influence-week-of-8-22-21)

 Written by [Julius](https://blog.juliusworks.com/author/julius) | Aug 25, 2021 10:45:00 AM

*Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.*

Julius product spotlight

As you should know by now, we here at Julius celebrate diversity, inclusion, and are constantly pushing to progress the industry in the right direction. That's why we launched our #InfluencersForInclusion series last year, but also why we've recently added a 'Non-Binary' tag to our Gender filter last month, and is now why we've added 26 tags to our new 'Identities' filter. We will always do our best to tag influencers the way they vocalize and represent themselves, and have that reflected in our technology. To learn more about how Julius can help you partner with influencers from different walks of life, get in touch with your Account Manager. To learn more about the Identities tag, read this [Help Center article](https://julius.zendesk.com/hc/en-us/articles/360039237513).

| ## Creator snapshot The technology community on social media may be predominantly male, but Thao Huynh ([@thaohuynhyt](https://www.instagram.com/thaohuynhyt/), 15.6K IG followers) is a female tech influencer with a substantial following on YouTube. Her channel, Thao Huynh TV, stands at 231.K followers, and has amassed a total of 26,743,786 views. While her YouTube channel is filled with gadget reviews, unboxing videos, and tech discussions, her Instagram account showcases her personality. She is the proud owner of her dog, Milo, and an avid traveler and foodie. She is based in Toronto, Canada, and has worked with technology brands like Microsoft, Telus, and G-Technology. |     *Source:@thaohuynhyt* |
| --- | --- |

Featured headlines

1) [Instagram is Retiring the Swipe Up ](https://www.theverge.com/2021/8/23/22638222/instagram-swipe-up-link-sticker-roll-out)(The Verge)

2) [Tumblr Launches Post+, a Subscription Service for Gen Z Realtors](https://techcrunch.com/2021/07/21/tumblr-debuts-post-a-subscription-service-for-gen-z-creators/?mc_cid=a2359b378e&mc_eid=60e1c175a6) (TechCrunch)

3) [How TikTok's Algorithm Works](https://9to5mac.com/2021/07/28/how-tiktoks-algorithm-works/?mc_cid=a2359b378e&mc_eid=60e1c175a6) (9to5Mac)

4) [Snapchat is Growing Faster Than it Has in Years](https://www.theverge.com/2021/7/22/22589236/snapchat-users-293-million-q2-2021?mc_cid=a2359b378e&mc_eid=60e1c175a6) (The Verge)

 

Boost your subscription

Interested in influencer marketing newsletters personalized for your company? Our team can help you optimize your influencer programs and showcase wins by providing insights on work conducted across your organization. [Reach out](mailto:hlanger@juliusworks.com) [here](mailto:hlanger@juliusworks.com) for more details.

[View full post](https://blog.juliusworks.com/matters-of-influence-week-of-8-22-21)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Julius"
  },
  "dateModified" : "2021-08-25T10:45:01.276Z",
  "datePublished" : "2021-08-25T10:45:00Z",
  "headline" : "Matters of Influence: Week of 8/22/21",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1000,
    "url" : "https://cdn2.hubspot.net/hubfs/5706696/weeklyroundup-header.jpg",
    "width" : 1920
  },
  "mainEntityOfPage" : "https://blog.juliusworks.com/matters-of-influence-week-of-8-22-21",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://cdn2.hubspot.net/hubfs/5706696/Julius%20Blue%20Logo.png",
      "width" : 154.45544
    },
    "name" : "Influencer Marketing Blog "
  }
}
```