Matters of Influence: Week of 8/22/21

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

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As you should know by now, we here at Julius celebrate diversity, inclusion, and are constantly pushing to progress the industry in the right direction. That's why we launched our #InfluencersForInclusion series last year, but also why we've recently added a 'Non-Binary' tag to our Gender filter last month, and is now why we've added 26 tags to our new 'Identities' filter. We will always do our best to tag influencers the way they vocalize and represent themselves, and have that reflected in our technology. To learn more about how Julius can help you partner with influencers from different walks of life, get in touch with your Account Manager. To learn more about the Identities tag, read this Help Center article.

Creator snapshot

The technology community on social media may be predominantly male, but Thao Huynh (@thaohuynhyt, 15.6K IG followers) is a female tech influencer with a substantial following on YouTube. Her channel, Thao Huynh TV, stands at 231.K followers, and has amassed a total of 26,743,786 views. While her YouTube channel is filled with gadget reviews, unboxing videos, and tech discussions, her Instagram account showcases her personality. She is the proud owner of her dog, Milo, and an avid traveler and foodie. She is based in Toronto, Canada, and has worked with technology brands like Microsoft, Telus, and G-Technology.

thaohuynhyt-1

    Source:@thaohuynhyt

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August 25, 2021
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