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Content Marketing with IGC

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2023 Influencer Marketing Trends

With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4 ...

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5 Ways to De-Risk Your Influencer Marketing Strategy

Brands now rely on influencer marketing more than ever, mainly because of its success rates and like...

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Blog Influencer Marketing Platform TikTok Influencer Marketing

2022 Influencer Marketing Trend Predictions

With 72.5% of marketers planning to increase their influencer marketing budgets over 2022 (Statista)...

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Blog Influencer Marketing Platform TikTok Influencer Marketing

5 Ways to Utilize TikTok Influencers if You’re a Healthcare Brand

It’s no secret that TikTok can serve as a valuable tool for influencer marketers. 68% of US marketer...

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Social Media Week LA: A New Era of Creative Collaboration

The contemporary age of influencer marketing is characterized by community, and brands that develop ...

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What Influencers Should Know Before Partnering with a Brand

Although influencer marketing far precedes the invention of Instagram, the popular marketing strateg...

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Blog TikTok Influencer Marketing

Why 2021 Is the Year for TikTok

It's fair to say that TikTok has thrived amidst abundant free time during lockdowns, and as a result...

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5 Trends for Influencer Marketing in 2021

Trends are always at the forefront of our minds in marketing. Impactful 2020 trends shaped the state...

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The Social Dilemma Follow Up: An Influencer’s Role In Protecting The M...

If you’ve seen Netflix's The Social Dilemma, I’m sure it only added to the overall stress of this ye...

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Blog TikTok Influencer Marketing

TikTok vs. Reels vs. Spotlight: What Influencer Marketers Need To Know

As discussed in last week’s blog post, despite Instagram and Snapchat releasing short form video fee...

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Blog TikTok Influencer Marketing

TikTok vs. Reels vs. Spotlight: What’s The Difference?

One of the greatest joys to come out of 2020 was the rise of TikTok, when quarantine restrictions le...

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What Makes a Good Influencer?

“The influencer marketing industry is on track to be worth up to $15 billion by 2022.” Searching for...

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2023 Influencer Marketing Trends

With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4...

Read More ▸

5 Ways to De-Risk Your Influencer Marketing Strategy

Brands now rely on influencer marketing more than ever, mainly because of its success rates and...

Read More ▸

Matters of Influence: Week of 2/28/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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