Julius Blog

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Content Marketing with IGC

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Podcast

EP 17: Influencer Agencies, feat. Nick Cooke, The GOAT Agency

As advertising on social media evolves, so too do the agencies and marketers that create them. Nick ...

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Podcast

EP 16: The ASMR Community, feat. Gibi ASMR

Autonomous Meridian Sensory Response (ASMR) is more than just a pleasing sensation in your brain – i...

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Podcast

EP 15: Health and Wellness Influencers feat. Danielle Reardon

Influencers can take a variety of paths to end up where they are. Some leverage experience from thei...

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Podcast

EP 14: Affiliate Influencer Marketing feat. Amy Choi

Influencers are good for more than just generating awareness – they can sell your products, too. On ...

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Podcast

EP 13: Fitness Influencers feat. Troy Woolfolk

Former college football player. Father. Athlete. Fitness coach. Digital marketing strategist. Troy W...

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Podcast

EP 12: Using Influencers for Market Research feat. Alex Jones

One of the strengths of influencer marketing is its diversity. Influencers are often more than just ...

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Podcast

EP 11: Professionalizing Influencers feat. Steve Oriola, CEO of Julius...

Though the steps look different, influencers build their brands in largely the same way a small busi...

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Podcast

EP 10: Foodies on Social Media feat. Dori Fern

On this episode, we spoke to Dori Fern, the content marketing lead at Neustar Marketing Solutions, a...

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Podcast

EP 09: Health & Wellnes feat. Megan Levy

Health and wellness brands build their reputation on credibility. In this week's podcast, Danny spok...

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Podcast

EP 08: From People to Purchase feat. Darren Wong of Raindrop Cake and ...

On the sixth episode of Julius Profiles, Danny spoke to Caroline Tseng and Darren Wong, both entrepr...

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Podcast

EP 07: Solo Travelers, feat. Alexis Madison and Juliette Leavey of Deu...

Traveling solo is a trend that’s taken social media by storm. Whether they’re seeking inspiration, t...

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Podcast

EP 06: Niche Communities feat. Stephen Elliott, Content Marketer at Ju...

In the first mini episode of the Julius Profiles podcast, Danny spoke to Stephen Elliott, a content ...

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2023 Influencer Marketing Trends

With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4...

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5 Ways to De-Risk Your Influencer Marketing Strategy

Brands now rely on influencer marketing more than ever, mainly because of its success rates and...

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Matters of Influence: Week of 2/28/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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