As advertising on social media evolves, so too do the agencies and marketers that create them. Nick Cooke, cofounder of The Goat Agency, believes “every brand marketing strategy should be social first.” His agency strives to embody that mantra, pitching influencers to globally recognized brands like their latest win, Victoria’s Secret PINK. On this episode, we talk to Nick about how the practice of influencer marketing at the agency level has evolved, what it means to be social first, and more.
Key takeaways include:
- The importance of building personal relationships with your clients
- How Goat pitches clients with guaranteed deliverables
- Why it’s vital to understand how your audience lives on social
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About our guest:
Nick is Chief Commercial Officer and co-founder of The Goat Agency. Since founding the agency in 2015 along-side Arron Shepherd and Harry Hugo, the company has grown from 3 to over 120 staff, opened 3 international offices and is working with everyone from start-up companies to global brands. Nick is now heading up Goat's New York office, working closely with top brands and expanding the business into the US market. Goat has been in New York since mid 2018 and is rapidly growing, working with brands including Nivea, Absolut, Thinx, Class Pass and more.