Matters of Influence: Week of 2/28/2022

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: EMV Reporting

Influencer marketing can pack a powerful punch. Creators on social media are the best at telling stories and creating powerful content that drives engagement from audiences across social media. The thing is, those engagements are worth something! That's why we've built Earned Media Value (EMV) into our Reporting Suite to help marketers determine how much value they're getting out of influencer content, and ultimately determine if they've made an efficient spend for the influencer's post on social media. Want to find out more about EMV? Check out this Help Center article.

Creator snapshot

Jenny Ong (@jennyong, 163K IG followers) became a backyard sustainable gardening influencer long-before the rustic cottage core aesthetic exploded on Instagram. She actually began her career as a beauty and fashion influencer under the moniker Neon Blush, which she shed when she pivoted her lifestyle and transformed her social media presence. She calls herself a “homestead hobbyist,” spending most of her time on her small Los Angeles farm growing vegetables, raising chickens, and taking care of her dog Kota (@goodgirlkota, 349 IG followers). She has worked with fashion brands that complement her rustic style, such as Hunter Boots and Shop Bop, as well as causes that reflect her humanitarian beliefs, like Earth Justice and CA Public Health.


 Source: @jennyong

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March 02, 2022
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