Matters of Influence: Week of 2/28/2022

Featured Ebook

Content Marketing with IGC

Read More ▸

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: EMV Reporting

Influencer marketing can pack a powerful punch. Creators on social media are the best at telling stories and creating powerful content that drives engagement from audiences across social media. The thing is, those engagements are worth something! That's why we've built Earned Media Value (EMV) into our Reporting Suite to help marketers determine how much value they're getting out of influencer content, and ultimately determine if they've made an efficient spend for the influencer's post on social media. Want to find out more about EMV? Check out this Help Center article.


Creator snapshot

Jenny Ong (@jennyong, 163K IG followers) became a backyard sustainable gardening influencer long-before the rustic cottage core aesthetic exploded on Instagram. She actually began her career as a beauty and fashion influencer under the moniker Neon Blush, which she shed when she pivoted her lifestyle and transformed her social media presence. She calls herself a “homestead hobbyist,” spending most of her time on her small Los Angeles farm growing vegetables, raising chickens, and taking care of her dog Kota (@goodgirlkota, 349 IG followers). She has worked with fashion brands that complement her rustic style, such as Hunter Boots and Shop Bop, as well as causes that reflect her humanitarian beliefs, like Earth Justice and CA Public Health.

jennyong02

 Source: @jennyong

Featured headlines

 
 
 
 
 

Boost your subscription

Interested in influencer marketing newsletters personalized for your company? Our team can help you optimize your influencer programs and showcase wins by providing insights on work conducted across your organization. Reach out here for more details.

March 02, 2022
See More Julius Content
  Roundup

Subscribe to Our Newsletter

Follow Us

Want influencer marketing insights delivered to your inbox?



2023 Influencer Marketing Trends

With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4...

Read More ▸

5 Ways to De-Risk Your Influencer Marketing Strategy

Brands now rely on influencer marketing more than ever, mainly because of its success rates and...

Read More ▸

Matters of Influence: Week of 2/28/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

Read More ▸