Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
Product Spotlight: Audience Indexing
Understanding who an influencer is (from the stories they share to the ideas they stand for) is the first step to finding a fantastic partner, but understanding their audience is what helps marketers drive the most impact. Further, understanding how their audience compares to the rest of the online community helps you ensure that they’re going to make a perfect fit for your brand. To learn more about how Audience Indexing can help you reach your target audience, check out this Help Center article.
Lazarus Lynch (@sonofasouthernchef, 53.3K IG followers) does it all, and his modern take on classic southern comfort food is just one of the qualities that make him unique. He is the author of the cookbook Son of a Southern Chef, and a two-time winner of Chopped. He hosted the spinoff Chopped U, and is currently the host of Food Network’s digital series Comfort Nation, as well as his own interview series on YouTube, Soul Food Talks. He is also a musical artist streaming on Spotify, as well as a World Food Prize Ambassador and activist for food security, hunger awareness, LGBTQIA+ healthy living, and more, who speaks at universities and schools to share his positive message with the next generation. He lives in New York City, and has worked with brands like Kellogg’s, Hidden Valley, Wells Fargo, 4-H, AT&T, Honda, and more.