--- title: "EP 16: The ASMR Community, feat. Gibi ASMR" description: "ASMR is niche no more: after Zoe Kravitz's superbowl commerical, it's launched into pop culture. We talk to Gibi ASMR about the ASMR community." image: https://blog.juliusworks.com/hubfs/asmr%20blog.png --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # EP 16: The ASMR Community, feat. Gibi ASMR [By Stephen Elliott](https://blog.juliusworks.com/author/stephen-elliott) ![ASMR influencer creating content](https://blog.juliusworks.com/hs-fs/hubfs/asmr%20blog.png?width=1920&name=asmr%20blog.png "ASMR influencer creating content") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) Autonomous Meridian Sensory Response (ASMR) is more than just a pleasing sensation in your brain – it’s a viral sensation that’s spawned thousands of videos with millions of views. ASMR is a type of calming sensations, [characterized by “static-like or tingling sensations on the skin”](https://en.wikipedia.org/wiki/Autonomous_sensory_meridian_response) that’s stimulated by a variety of gentle stimuli (tapping, whispering, popping sounds). Though many ASMR followers enjoy the content for its relaxing, sleep inducing qualities, there’s a lot of room for creativity within the space. [Gibi ASMR](https://www.youtube.com/channel/UCE6acMV3m35znLcf0JGNn7Q), one of the most notable influencers in the space, is known for combining her raw creativity with her love of pop culture and cosplay into her ASMR videos. We spoke to her about her perspectives on the community, what influences it, and how she sees it growing. **Key takeaways include:** - How her hobbies and personal life inform her content - Why sponsorship enables creators to make better content - How she leverages channels like Discord and Twitch to connect with her followers **Subscribe to the Julius Profiles Podcast:** #### [Apple Podcasts](https://itunes.apple.com/us/podcast/julius-profiles/id1333249087?mt=2)** | **[RSS Feed](https://feeds.buzzsprout.com/144728.rss)** | **[Google](https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xNDQ3MjgucnNz)** | **[Stitcher](https://www.stitcher.com/podcast/julius-profiles)** |** #### [TuneIn](https://tunein.com/podcasts/Business--Economics-Podcasts/Julius-Profiles-p1187170/)** | **[Spotify](https://open.spotify.com/show/7jWZnr6LWSALyI6GRxUpT1?si=2jvEg13FTf-KR2WFqgw6SQ)** | **[Android](https://subscribeonandroid.com/feeds.buzzsprout.com/144728.rss) **About our guest:** [Gibi](https://www.instagram.com/gibiofficial/) is an internet personality who specializes in the creation of ASMR content on YouTube -- garnering over 2.1 million subscribers over 3 years. Her videos range from classic visual and audio stimulation tailored for sleep and stress relief, to creative yet relaxing simulations that showcase her love of pop culture and cosplay. Gibi was able to go full-time in video creation in January 2017, six months before graduating with a degree in Film from Northwestern University. She resides in the Central US with her fiance Ben and 14 year old rescue dog Luigi. She has been watching ASMR content since 2010, cosplaying at conventions since 2014, and livestreaming video games on Twitch.tv since 2017. You will often find her singing around the house, watching anime, and spending much too much time on Twitter. October 16, 2019 [See More Julius Content](https://blog.juliusworks.com/)   [Podcast](https://blog.juliusworks.com/topic/podcast) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Podcast [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... 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