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Content Marketing with IGC

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2023 Influencer Marketing Trends

With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4 ...

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Blog

5 Ways to De-Risk Your Influencer Marketing Strategy

Brands now rely on influencer marketing more than ever, mainly because of its success rates and like...

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Roundup

Matters of Influence: Week of 2/28/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 2/21/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Matters of Influence: Week of 2/14/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Matters of Influence: Week of 2/7/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Matters of Influence: Week of 1/31/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Matters of Influence: Week of 1/24/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Matters of Influence: Week of 1/17/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Matters of Influence: Week of 1/10/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog Influencer Marketing Platform TikTok Influencer Marketing

2022 Influencer Marketing Trend Predictions

With 72.5% of marketers planning to increase their influencer marketing budgets over 2022 (Statista)...

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Roundup

Matters of Influence: Week of 1/3/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 12/20/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Insights

Dear Julius: Content Search

Welcome to “Dear Julius”—a series dedicated to helping our readers navigate Julius and the influence...

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Roundup

Matters of Influence: Week of 12/13/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 12/6/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 11/29/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 11/22/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 11/15/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 11/08/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 11/01/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 10/25/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 10/18/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 10/11/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 10/04/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 9/27/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 9/20/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 9/12/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog Influencer Marketing Platform TikTok Influencer Marketing

5 Ways to Utilize TikTok Influencers if You’re a Healthcare Brand

It’s no secret that TikTok can serve as a valuable tool for influencer marketers. 68% of US marketer...

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Roundup

Matters of Influence: Week of 9/5/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 8/29/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 8/22/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 8/8/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 8/1/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 7/25/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 7/18/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 7/11/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Social Media Week LA: A New Era of Creative Collaboration

The contemporary age of influencer marketing is characterized by community, and brands that develop ...

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Roundup

Matters of Influence: Week of 7/4/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 6/27/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 6/20/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 6/13/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 6/6/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 5/30/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 5/23/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 5/16/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 5/9/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 5/2/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 4/25/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

What Influencers Should Know Before Partnering with a Brand

Although influencer marketing far precedes the invention of Instagram, the popular marketing strateg...

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Roundup

Matters of Influence: Week of 4/18/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 4/11/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 4/4/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 3/28/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 3/21/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 3/14/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 3/7/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog TikTok Influencer Marketing

Why 2021 Is the Year for TikTok

It's fair to say that TikTok has thrived amidst abundant free time during lockdowns, and as a result...

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Roundup

Matters of Influence: Week of 2/28/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

5 Trends for Influencer Marketing in 2021

Trends are always at the forefront of our minds in marketing. Impactful 2020 trends shaped the state...

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Roundup

Matters of Influence: Week of 2/21/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 2/14/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

The Social Dilemma Follow Up: An Influencer’s Role In Protecting The M...

If you’ve seen Netflix's The Social Dilemma, I’m sure it only added to the overall stress of this ye...

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Roundup

Matters of Influence: Week of 2/7/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog TikTok Influencer Marketing

TikTok vs. Reels vs. Spotlight: What Influencer Marketers Need To Know

As discussed in last week’s blog post, despite Instagram and Snapchat releasing short form video fee...

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Roundup

Matters of Influence: Week of 1/31/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog TikTok Influencer Marketing

TikTok vs. Reels vs. Spotlight: What’s The Difference?

One of the greatest joys to come out of 2020 was the rise of TikTok, when quarantine restrictions le...

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Roundup

Matters of Influence: Week of 1/24/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 1/17/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 1/10/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Insights

Dear Julius: How Can I Get In Touch With Influencers?

Welcome to “Dear Julius”—a series dedicated to helping our readers navigate Julius and the influence...

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Roundup

Matters of Influence: Week of 1/3/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

What Makes a Good Influencer?

“The influencer marketing industry is on track to be worth up to $15 billion by 2022.” Searching for...

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Roundup

Matters of Influence: Top Headlines of 2020

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Matters of Influence: Week of 12/13/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

#TheOnesToInclude: Creators Provide Inclusivity Insights For Marketers

It is without question that influencer marketing, brand partnerships, and the general discussion abo...

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Roundup

Matters of Influence: Week of 12/6/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

14 Rising BIPOC Photography Micro-Influencers from the US and Beyond

Diversity has never been a more critical element of visual storytelling than today. Brands have more...

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Roundup

Matters of Influence: Week of 11/29/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

How to Use Social Media Storytelling to Increase Customer Engagement

Sharing authentic stories can help a brand bond with their audience, and increase its online influen...

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Roundup

Matters of Influence: Week of 11/22/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Four Tips for Stand-Out Story Pins

Pinterest’s newest creator-first feature, the Story Pin, was the center of attention at their first-...

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Roundup

Matters of Influence: Week of 11/15/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Words of Wisdom: First, Learn About Your Audience

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Roundup

Matters of Influence: Week of 11/08/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Addressing Skeptics in 2020: Debunking 5 Myths About Influencer Market...

For some marketers, influencer marketing may carry a negative connotation or raise questions about i...

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Roundup

Matters of Influence: Week of 11/01/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

5 Reasons Why Stories on LinkedIn Make So Much Sense for B2B Influence...

LinkedIn has officially added Stories to their mobile newsfeeds. It’s a move that the B2B platform i...

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Roundup

Matters of Influence: Week of 10/25/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

COVID-19 and Activating Influencers for Cause Marketing

By the end of March, with over 30,800 confirmed cases, a rapidly growing infection rate, and increas...

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Roundup

Matters of Influence: Week of 10/18/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

A Natural Fit: A Wildlife Influencer and PBS’s American Spring LIVE

Lions, tigers, and bears have been prowling through PBS for nearly 40 years on NATURE, one of the br...

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Roundup

Matters of Influence: Week of 10/11/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

From Employees to Advocates

Finding the right influencers isn’t always a straightforward exercise. As such, some brands have cho...

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Roundup

Matters of Influence: Week of 10/5/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Insights

Dear Julius: How Do You Add Influencers To The Platform?

Welcome to “Dear Julius”–a series dedicated to helping our readers navigate Julius and the influence...

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Roundup

Matters of Influence: Week of 9/28/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Words of Wisdom: Content Strategy–Lean Into What’s Working

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Roundup

Matters of Influence: Week of 9/21/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Working With Influencers For A Franchised Beauty Brand, Part 2

Dawn Weiss is a marketing veteran with nearly two decades of experience building innovative brands t...

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Roundup

Matters of Influence: Week of 9/14/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Insights

Dear Julius: Autodetection

Welcome to “Dear Julius”–a series dedicated to helping our readers navigate Julius and the influence...

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Roundup

Matters of Influence: Week of 9/7/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog Influencer Marketing Platform

Julius Launches #InfluencersForInclusion on Instagram

What is Julius? Julius is an influencer marketing software. Learn more about Julius here or view oth...

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Roundup

Matters of Influence: Week of 8/30/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Words of Wisdom: Customize The Influencer Pitch

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Roundup

Matters of Influence: Week of 8/23/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Working With Influencers For A Franchised Beauty Brand, Part 1

Dawn Weiss is a marketing veteran with nearly two decades of experience building innovative brands t...

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Roundup

Matters of Influence: Week of 8/16/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Insights

Dear Julius: Who Will You Add To The Platform?

Welcome to “Dear Julius”–a series dedicated to helping our readers navigate Julius and the influence...

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Roundup

Matters of Influence: Week of 8/9/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Words of Wisdom: Repurposing Influencer Content

Influencer marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Roundup

Matters of Influence: Week of 8/2/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

When Startups Should Engage Influencers, Part 2

More often than not, when marketers consider which brands are leveraging influencers for branded opp...

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Roundup

Matters of Influence: Week of 7/26/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Insights

Dear Julius: Reporting Metrics

Welcome to “Dear Julius”–a series dedicated to helping our readers navigate Julius and the influence...

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Roundup

Matters of Influence: Week of 7/19/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Words of Wisdom: Seeing Beyond Top-Line Engagement Rate

When it comes to vetting influencers, looking closely at engagement rate is important, but equally a...

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Roundup

Matters of Influence: Week of 7/12/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

When Startups Should Engage Influencers, Part 1

More often than not, when marketers consider which brands are leveraging influencers for branded opp...

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Roundup

Matters of Influence: Week of 7/5/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Words of Wisdom: Building Trust With Consumers

Building trust with consumers is incredibly challenging, but essential for conversions. As consumers...

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Roundup

Weekly Roundup: Week of 6/28/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

The Modern Mommy Influencer

Reb Carlson is an award-winning strategist, social media expert, and an expecting mother! We caught ...

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Roundup

Weekly Roundup: Week of 6/21/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

The Important Influence of Positive Psychology in a Pandemic

For regular readers of the Julius blog, you know how important mental health is to the team at Juliu...

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Roundup

Weekly Roundup: Week of 6/14/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Key Points of Influence: The HYPR Acquisition

We are excited to launch ‘Key Points of Influence’–a Q&A series with thought leaders in the infl...

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Roundup

Weekly Roundup: Week of 6/7/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Influence In the Time of COVID-19: Fireside Chat with @LevitateStyle

With shelter-in-place protocol now seemingly extended, influencers and the influencer marketing indu...

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Roundup

Weekly Roundup: Week of 5/24/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Weekly Roundup: Week of 5/17/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

The Pivot to Support Small Businesses

The COVID-19 crisis has brought unimaginable losses to many industries, livelihoods, and businesses ...

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Roundup

Weekly Roundup: Week of 5/10/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Mental Health Month: #Tools2Thrive for Marketers and Influencers

April showers bring May flowers...and Mental Health Awareness Month. It couldn’t be more timely give...

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Roundup

Weekly Roundup: Week of 5/3/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Weekly Roundup: Week of 4/26/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Webinar: Adapting Your Influencer Marketing Strategy for Today’s Clima...

Tune in to the Full Webinar

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Roundup

Weekly Roundup: Week of 3/8/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Influence Live: Aligning, Adapting, and Amplifying

Influence Live Kicks Off On Thursday, March 5th, marketers and influencers alike came together at Og...

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Roundup

Weekly Roundup: Week of 3/1/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Weekly Roundup: Week of 2/23/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Weekly Roundup: Week of 2/16/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Factors Of Influencer Compensation: Legal & Negotiations

There are many factors that go into nailing down compensation rates, or value exchange, with influen...

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Roundup

Weekly Roundup: Week of 2/9/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Weekly Roundup: Week of 2/2/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Factors Of Influencer Compensation: Reach & Production

Once you have identified an influencer and have successfully piqued their interest, it may be time t...

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Roundup

Weekly Roundup: Week of 1/26/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Weekly Roundup: Week of 1/19/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Weekly Roundup: Week of 1/12/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Seven Best Practices for Streamlining Influencer Relations in 2020

In the growing and evolving world of Influencer Marketing, marketers must not forget that working wi...

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Roundup

Weekly Roundup: Week of 1/5/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Weekly Roundup: Week of 12/29/19

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Roundup

Weekly Roundup: Week of 12/15/19

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Social Media Week Introduces The 404 and Empathy Week

Although social media gives the world access and community like never before, it has also given rise...

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Roundup

Weekly Roundup: Week of 12/08/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Influencer Marketing on Instagram: Benefits for Brands

Influencer marketing is one of the most powerful marketing strategies of our time. The concept is si...

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Blog Influencer Marketing Platform

How to Find Instagram Influencers for Your Brand

There’s never been a better time to start working with Instagram influencers.

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Blog

Instagram Tests Removing “Likes” in US

Instagram took industry headlines by storm yesterday after announcing they’re testing the removal of...

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Podcast

EP 17: Influencer Agencies, feat. Nick Cooke, The GOAT Agency

As advertising on social media evolves, so too do the agencies and marketers that create them. Nick ...

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Roundup

Weekly Roundup: Week of 10/21/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Wednesday Wisdom: Finding Influencers on Twitter

Influencer marketing on Twitter is a valuable way for marketers to target niche audiences and intere...

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Blog

The Business Value of Finding the Right Influencers

Achieving your goals for influencer marketing starts with finding the right influencers.

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Roundup

Weekly Roundup: Week of 10/14/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Podcast

EP 16: The ASMR Community, feat. Gibi ASMR

Autonomous Meridian Sensory Response (ASMR) is more than just a pleasing sensation in your brain – i...

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Events Blog

Social Media Week London: The Future of Storytelling on Social Media

From October 31st to November 1st, Julius will be attending Social Media Week London, Europe’s premi...

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Roundup

Weekly Roundup: Week of 10/07/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog Influencer Marketing Platform

Six Influencer Marketing Metrics to Use for Your Next Campaign

What is Julius? Julius is an influencer marketing software. Learn more about Julius here or view oth...

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Blog Influencer Marketing Platform

Why Pinterest Is an Influencer Marketer's Dream

What is Julius? Julius is an influencer marketing software. Learn more about Julius here or view oth...

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Roundup

Weekly Roundup: Week of 09/30/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Recap Blog

Advertising Week NYC: Learning, Networking, and Evolving

Last week, I attended Advertising Week NYC and found myself surrounded by some of the biggest movers...

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Podcast

EP 15: Health and Wellness Influencers feat. Danielle Reardon

Influencers can take a variety of paths to end up where they are. Some leverage experience from thei...

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Roundup

Weekly Roundup: Week of 09/23/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

What Is an Influencer? Real Reach, Great Content, and Brand Affinity

A look at what sets successful creators apart from just anyone with a social handle

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Blog Roundup

Weekly Roundup: Week of 09/16/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Podcast

EP 14: Affiliate Influencer Marketing feat. Amy Choi

Influencers are good for more than just generating awareness – they can sell your products, too. On ...

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Blog Influencer Marketing Platform

What Is Earned Media Value?

What is Julius? Julius is an influencer marketing software. Learn more about Julius here or view oth...

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Blog Roundup

Weekly Roundup: Week of 09/09/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

What Five Years of Search Tells Us About Influencers

Influencer marketing has been around for centuries, yet Instagram – the leading social media platfor...

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Blog Influencer Marketing Platform

Influencer-Generated Content: The Next Frontier for Content Marketers

What is Julius? Julius is an influencer marketing software. Learn more about Julius here or view oth...

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Roundup

Weekly Roundup: Week of 09/02/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Podcast

EP 13: Fitness Influencers feat. Troy Woolfolk

Former college football player. Father. Athlete. Fitness coach. Digital marketing strategist. Troy W...

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Events Blog

Julius to Represent Influencer Marketing at Content Marketing World

This week, the Julius team will attend Content Marketing World 2019 in Cleveland, Ohio. The annual c...

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Roundup

Weekly Roundup: Week of 08/26/19

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Blog

“Treat Yo’ Self” to a Better Life Through Influencers

Marketers know that influencer marketing doesn’t happen in a vacuum. For many influencers, it’s thei...

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Roundup

Weekly Roundup: Week of 08/19/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Podcast

EP 12: Using Influencers for Market Research feat. Alex Jones

One of the strengths of influencer marketing is its diversity. Influencers are often more than just ...

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Blog

Whose Job Is Influencer Marketing?

Ideas for how to structure your marketing team to take on influencer marketing:

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Roundup

Weekly Roundup: Week of 08/12/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Blog

Demystifying Influencer Marketing: The New Face of Marketing

If you’ve been on any form of social media in the past five years, you’ve likely encountered the wor...

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Blog

A New Challenger Approaching: Ninja Leaves Twitch for Mixer

Content creators, otherwise known as influencers, are the lifeblood of social networks. Their videos...

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Roundup

Weekly Roundup: Week of 08/05/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Podcast

EP 11: Professionalizing Influencers feat. Steve Oriola, CEO of Julius...

Though the steps look different, influencers build their brands in largely the same way a small busi...

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Blog

Influencer Marketing Email Templates to Nail Your Pitch

Beginning a relationship with an influencer is an exciting step, and it requires tact and finesse. A...

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Roundup

Weekly Roundup: Week of 07/29/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Podcast

EP 10: Foodies on Social Media feat. Dori Fern

On this episode, we spoke to Dori Fern, the content marketing lead at Neustar Marketing Solutions, a...

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Blog

10 Foodies We Love on Instagram

Food is the universal language of people, for the simple fact that everyone has to eat. And since we...

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Blog

How to Build Better Relationships with Your Influencers

Partnering with an influencer is not like purchasing a service – a marketer can’t request services à...

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Blog Roundup

Weekly Roundup Week of 07/22/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Blog

The Top 10 Healthy Food Bloggers of 2019

One growing aspect of Instagram and other social media platforms is the presence of food bloggers. A...

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With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4...

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Brands now rely on influencer marketing more than ever, mainly because of its success rates and...

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