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Influencer marketing on Twitter is a valuable way for marketers to target niche audiences and intere...
Achieving your goals for influencer marketing starts with finding the right influencers.
Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...
Autonomous Meridian Sensory Response (ASMR) is more than just a pleasing sensation in your brain – i...
From October 31st to November 1st, Julius will be attending Social Media Week London, Europe’s premi...
Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...
Calculating return on investment (ROI) on a marketing campaign can be challenging. This is especiall...
When you think influencer marketing, you’re likely to think of models on Instagram showing off their...
Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...
Last week, I attended Advertising Week NYC and found myself surrounded by some of the biggest movers...
Influencers can take a variety of paths to end up where they are. Some leverage experience from thei...
Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...
A look at what sets successful creators apart from just anyone with a social handle
Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...
Influencers are good for more than just generating awareness – they can sell your products, too. On ...
If you’ve spent any time in the world of influencer marketing, you’ve likely heard the term “earned ...
Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...
Influencer marketing has been around for centuries, yet Instagram – the leading social media platfor...
As a content marketer, the challenge of launching and scaling programs across an ever-growing and co...
Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...
Former college football player. Father. Athlete. Fitness coach. Digital marketing strategist. Troy W...
This week, the Julius team will attend Content Marketing World 2019 in Cleveland, Ohio. The annual c...
Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...
Marketers know that influencer marketing doesn’t happen in a vacuum. For many influencers, it’s thei...
Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...
One of the strengths of influencer marketing is its diversity. Influencers are often more than just ...
Ideas for how to structure your marketing team to take on influencer marketing:
Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...
If you’ve been on any form of social media in the past five years, you’ve likely encountered the w...
Content creators, otherwise known as influencers, are the lifeblood of social networks. Their videos...
Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...
Though the steps look different, influencers build their brands in largely the same way a small busi...
Beginning a relationship with an influencer is an exciting step, and it requires tact and finesse. A...
Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...
On this episode, we spoke to Dori Fern, the content marketing lead at Neustar Marketing Solutions, a...
Food is the universal language of people, for the simple fact that everyone has to eat. And since we...
Partnering with an influencer is not like purchasing a service – a marketer can’t request services à...
Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...
Health and wellness brands build their reputation on credibility. In this week's podcast, Danny spok...
Marketers: chances are, you’ve had to purchase marketing tech in the past. And if you’re like me, yo...
Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...
An influencer marketing campaign’s success is inextricably tied to the influencers involved – there’...
On the sixth episode of Julius Profiles, Danny spoke to Caroline Tseng and Darren Wong, both entrepr...
The health and fitness space is crowded with the latest and greatest cures claiming to be a panacea....
Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...
Traveling solo is a trend that’s taken social media by storm. Whether they’re seeking inspiration, t...
Micro influencers have been all the rage in the digital marketing world, and for good reason. Market...
In the first mini episode of the Julius Profiles podcast, Danny spoke to Stephen Elliott, a content ...
There are a number of ways to categorize influencers, and perhaps the most common is by size of foll...
Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...
Influencer marketing operates on the notion that consumers are more likely to make purchasing decisi...
TikTok, the popular mobile micro-vlogging and lip syncing platform, has arrived as the next frontier...
Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...
Episode 05 of the Julius Profiles podcast covers the #AgencyLife – the colorful and fast-paced world...
On social media, communities form around just about anything you can think of. At the core of these ...
Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...
Karin Swanson, Head of Strategic Partnerships at Julius, a leading influencer marketing platform, wi...
The ultimate goal of marketing is to drive revenue for a business, but too often, it's hard to direc...
We know influencers can convince people to purchase a good or a service, and we know that people wil...
Influencers have a tendency to live and die in the spotlight - public attention is central to their ...
On the fourth episode of the Julius Profiles podcast, we spoke to Dr. Ayelet Boussi and Lina Renzina...
Last week, Julius attended Social Media Week NYC at the Sheraton Times Square Hotel. We met some gre...
By the very nature of what they do, influencers expose a part of themselves to the world – their pas...
In the third episode of the Julius Profiles podcast, Michael Lamp, Senior Vice President of Social a...
The Julius “State of the Influencers 2019” report surveyed influencers from a variety of backgrounds...
Julius is excited to announce that we’ve become a Pinterest Partner. The partnership will offer our ...
A rising trend in influencer marketing is the use of nano influencers, or social media users with le...
In the second episode of the Julius Profiles podcast, we spoke to Krista Stucchio (@kstucchio) and H...
In the second episode of the Julius Profiles podcast, the hilarious Haley Uzelac and Krista Stucchio...
Julius’ Head of Strategic Partnerships, Karin Swanson, will be attending ANA’s Brand Masters Confere...
According to MusicWatch, 9 out of 10 social media users experience music on an app.
EVINS is a public relations and marketing communications agency that has utilized influencer marketi...
Finding the best influencer for your campaign can be tough work. Synchronizing their content, person...
Biossance creates skincare products that are effective, safe, and sustainable, without harming the e...
In the first episode of the brand new Julius Profiles podcast, we spoke to the wonderful Christie Ch...
In the first episode of the Julius Profiles podcast, the wonderful Christie Childers and Andy Kraut ...
Focusing on national social good campaigns, the Ad Council raises awareness for more than 40 social ...
Beauty is one of the leading categories for influencer marketing. In fact, according to a UK study, ...
Praytell is a full-service communications agency with a sterling reputation for PR, social, digital ...
Instagram has become synonymous with influencers. It’s by far the most popular social media platform...
Some of the most popular hashtags on Instagram are #travel, #wanderlust, and #adventure, and for goo...
Huge, a global experience and integrated marketing agency, knew it was destined for great things fro...
Influencer marketing has evolved significantly since its emergence a few years ago, and as with any ...
Influencer marketing owes much of its wave-making momentum to the persistent updates made by popular...
Key influencers are people who already capture the attention of a brand’s audience.
Influencer marketing is more than just a fad, it’s a legitimate marketing practice with serious weig...
As Director of Business Development for the Julius influencer marketing solution, I recently had the...
Though the average influencer partnership can appear informal, a business relationship of any kind n...
At the dawn of the viral age, when YouTube still had to compete with other services for views, the a...
The stereotype of influencer marketing is perfectly described by Urban Outfitter's 'Influencer' Hall...
For all the ways to market your brand with influencers, few are more intriguing than podcasts. Like ...
Like Joe Frazier and Muhammad Ali, Instagram and YouTube have long competed for the attention of you...
Though no definite beginning exists, influencer marketing came in to vogue only a few short years ag...
Gaming can be a mythical and sometimes inaccessible world, at least to the untrained eye. Streaming ...
On Aug. 2, Musical.ly's parent company, Bytedance, announced it was rolling the music video sharing ...
Instagram is far and away the most popular platform for influencers; between its business friendly U...
Over the past few years, influencer marketing has galvanized itself as a legitimate and effective ma...
The most valuable currency on the internet is neither dollars nor bitcoins; it's memes. Memes are th...
Last night, our head of customer success, Danny Palestine, gave a riveting presentation at Digital D...
In the recent months, the FTC has taken great strides to level the playing field with a group that p...
Loot Crate is the perfect example of successful influencer marketing, considering the fact that it’s...
By: Jared Augustine It’s almost time for the big game and everyone knows what that means… commercial...
The New York City photography community is a small, tight-knit group of immensely skilled creatives....
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