Julius Blog

Featured Blog

Three Ways to Drive Ecommerce Sales

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Roundup

Weekly Roundup: Week of 08/12/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current e...

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Blog

Demystifying Influencer Marketing: The New Face of Marketing

  If you’ve been on any form of social media in the past five years, you’ve likely encountered the word “influ...

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Blog

A New Challenger Approaching: Ninja Leaves Twitch for Mixer

Content creators, otherwise known as influencers, are the lifeblood of social networks. Their videos, photos, ...

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Roundup

Weekly Roundup: Week of 08/05/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current e...

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Podcast

Julius Profiles: Steve Oriola

Though the steps look different, influencers build their brands in largely the same way a small business would...

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Blog

Influencer Marketing Email Templates to Nail Your Pitch

Beginning a relationship with an influencer is an exciting step, and it requires tact and finesse. After doing...

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Roundup

Weekly Roundup: Week of 07/29/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current e...

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Podcast

Julius Profiles: Dori Fern

On this episode, we spoke to Dori Fern, the content marketing lead at Neustar Marketing Solutions, about her p...

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Blog

10 Foodies We Love on Instagram

Food is the universal language of people, for the simple fact that everyone has to eat. And since we eat to li...

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Blog

How to Build Better Relationships with Your Influencers

Partnering with an influencer is not like purchasing a service – a marketer can’t request services à la carte ...

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Blog Roundup

Weekly Roundup Week of 07/22/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current e...

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Podcast

Julius Profiles: Megan Levy

Health and wellness brands build their reputation on credibility. In this week's podcast, Danny spoke to Megan...

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Blog

Five Questions to Ask When Evaluating an Influencer Marketing Solution

Marketers: chances are, you’ve had to purchase marketing tech in the past. And if you’re like me, you’ve got s...

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Roundup

Weekly Roundup: Week of 07/15/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current e...

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Blog

Four Steps to Find the Right Influencer for Your Campaign

An influencer marketing campaign’s success is inextricably tied to the influencers involved – there’s a lot at...

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Podcast

Julius Profiles Episode 06: From People to Purchase

On the sixth episode of Julius Profiles, Danny spoke to Caroline Tseng and Darren Wong, both entrepreneurs and...

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Blog

Credibility in Fitness: Eight Influencers Who Keep Fitness Honest

The health and fitness space is crowded with the latest and greatest cures claiming to be a panacea. Fad diets...

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Blog Roundup

Weekly Roundup: Week of 07/08/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current e...

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Podcast

Julius Profiles: Solo Travel

Traveling solo is a trend that’s taken social media by storm. Whether they’re seeking inspiration, thrills, or...

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Blog

Five Qualities of a Good Micro Influencer

Micro influencers have been all the rage in the digital marketing world, and for good reason. Marketers can sc...

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Podcast

Julius Profiles: Stephen Elliott

In the first mini episode of the Julius Profiles podcast, Danny spoke to Stephen Elliott, a content marketer a...

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Blog

Influencer Categories: Does Size Really Matter?

There are a number of ways to categorize influencers, and perhaps the most common is by size of following. But...

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Roundup

Weekly Roundup: Week of 06/24/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current e...

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Blog

Building Brand Trust: FTC Guidelines and Influencer Marketing

Influencer marketing operates on the notion that consumers are more likely to make purchasing decisions on rec...

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Insights Blog

What Marketers Need to Know About TikTok

TikTok, the popular mobile micro-vlogging and lip syncing platform, has arrived as the next frontier for influ...

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Roundup

Weekly Roundup: Week of 06/17/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current e...

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Podcast

Julius Profiles Episode 05: #AgencyLife

Episode 05 of the Julius Profiles podcast covers the #AgencyLife – the colorful and fast-paced world of advert...

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Blog

10 Influencers Who Reach Niche Communities

On social media, communities form around just about anything you can think of. At the core of these communitie...

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Blog Roundup

Weekly Roundup: Week of 6/10/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current e...

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Events

Julius to Take the Stage at Social Media Week Los Angeles

Karin Swanson, Head of Strategic Partnerships at Julius, a leading influencer marketing platform, will be pres...

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Blog

Three Ways to Drive Ecommerce Sales through Influencer Marketing

The ultimate goal of marketing is to drive revenue for a business, but too often, it's hard to directly tie sa...

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Blog

Parasocial Interactions: The Science of Influence

We know influencers can convince people to purchase a good or a service, and we know that people will follow a...

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Insights Blog

The Importance of Being Earnest: Evaluating the James Charles & Tati W...

Influencers have a tendency to live and die in the spotlight - public attention is central to their brand, but...

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Podcast

Julius Profiles Episode 04: The Power of People

On the fourth episode of the Julius Profiles podcast, we spoke to Dr. Ayelet Boussi and Lina Renzina about soc...

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Recap Blog

Influencer Marketing on Stage at Social Media Week NYC

Last week, Julius attended Social Media Week NYC at the Sheraton Times Square Hotel. We met some great people ...

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Insights Blog

State of Influencers Report 2019 – Julius and Lippe Taylor

By the very nature of what they do, influencers expose a part of themselves to the world – their passions, the...

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Podcast

Julius Profile Episode 03: The PR Perspective

In the third episode of the Julius Profiles podcast, Michael Lamp, Senior Vice President of Social and Digital...

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Recap Events

Don’t Miss: ‘2019 State of the Influencers Report’ presented by Julius...

The Julius “State of the Influencers 2019” report surveyed influencers from a variety of backgrounds, sizes, a...

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Press Partnerships

Julius Partners with Pinterest to Provide Brands with Influencer Metri...

Julius is excited to announce that we’ve become a Pinterest Partner. The partnership will offer our subscriber...

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Featured Blog

Nano Influencers: A Deep-Dive into Who They Are and Why They Matter

A rising trend in influencer marketing is the use of nano influencers, or social media users with less than 10...

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Insights Preview

New Podcast - Julius Profiles: Wearing Many Hats

In the second episode of the Julius Profiles podcast, we spoke to Krista Stucchio (@kstucchio) and Haley Uzela...

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Podcast

Julius Profiles Episode 02: Wearing Many Hats

In the second episode of the Julius Profiles podcast, the hilarious Haley Uzelac and Krista Stucchio from GoDa...

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Blog

ANA Brand Masters San Diego – Julius to Mingle with Marketing Leaders

Julius’ Head of Strategic Partnerships, Karin Swanson, will be attending ANA’s Brand Masters Conference next w...

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Ranking Insights

14 Rising Music Influencers You Should Follow in 2019

According to MusicWatch, 9 out of 10 social media users experience music on an app.

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Case Study

EVINS Takes Its Influencer Marketing Up a Notch with Julius

EVINS is a public relations and marketing communications agency that has utilized influencer marketing since w...

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Product Feature

Content Search and Insights Enhance Influencer Discovery

Finding the best influencer for your campaign can be tough work. Synchronizing their content, personality, and...

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Case Study

Biossance Relies on Julius to Select and Vet Beauty Influencers

Biossance creates skincare products that are effective, safe, and sustainable, without harming the environment...

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Insights Preview

New Podcast - Julius Profiles: The Art of Personalization

In the first episode of the brand new Julius Profiles podcast, we spoke to the wonderful Christie Childers and...

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Podcast

Julius Profiles Episode 01: The Art of Personalization

In the first episode of the Julius Profiles podcast, the wonderful Christie Childers and Andy Kraut from Socia...

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Case Study

The Ad Council Brings Talent Engagement In-House with Support from Jul...

Focusing on national social good campaigns, the Ad Council raises awareness for more than 40 social good issue...

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Ranking Insights

Top Beauty YouTubers and Why We Like Them

Beauty is one of the leading categories for influencer marketing. In fact, according to a UK study, 98 percent...

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Case Study

Praytell Fine-Tunes Its Influencer Marketing Strategy with Julius

Praytell is a full-service communications agency with a sterling reputation for PR, social, digital and film, ...

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Insights

10 Recent Examples of Highly Engaging Sponsored Content

Instagram has become synonymous with influencers. It’s by far the most popular social media platform for influ...

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Ranking

10 Top Travel Influencers Heading Into 2019

Some of the most popular hashtags on Instagram are #travel, #wanderlust, and #adventure, and for good reason. ...

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Case Study

Huge Scales Influencer Marketing and Wins New Business with Julius

Huge, a global experience and integrated marketing agency, knew it was destined for great things from inceptio...

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Featured Insights

Four Top Trends for Influencer Marketing in 2019

Influencer marketing has evolved significantly since its emergence a few years ago, and as with any new indust...

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Insights

The Most Important Social Media Platform Updates in 2018

Influencer marketing owes much of its wave-making momentum to the persistent updates made by popular social me...

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Insights

Key Influencers: What Are They and How Can They Help Your Brand?

Key influencers are people who already capture the attention of a brand’s audience.

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Insights

Eight Successful Influencer Marketing Campaigns

Influencer marketing is more than just a fad, it’s a legitimate marketing practice with serious weight behind ...

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Recap

Glossy Beauty Summit Insights – Storytelling and Influencers

As Director of Business Development for the Julius influencer marketing solution, I recently had the pleasure ...

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Featured Insights

Seven Things to Consider in a Contract for Influencers

Though the average influencer partnership can appear informal, a business relationship of any kind needs a con...

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Insights

How Gen-Z Is Disrupting The Vlog

At the dawn of the viral age, when YouTube still had to compete with other services for views, the allure of t...

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Featured Insights

Five Ways to Tackle Skeptics About Influencer Marketing

The stereotype of influencer marketing is perfectly described by Urban Outfitter's 'Influencer' Halloween Cost...

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Blog

Podcasts Are More Than A Radio Replacement: An Evolution For Influence...

For all the ways to market your brand with influencers, few are more intriguing than podcasts. Like livestream...

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Insights

IGTV: Why YouTube's Next Competitor Will Survive And Thrive

Like Joe Frazier and Muhammad Ali, Instagram and YouTube have long competed for the attention of younger socia...

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Featured Insights Blog

How Micro-Influence Changed The Fashion Industry

Though no definite beginning exists, influencer marketing came in to vogue only a few short years ago in the e...

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Blog

Gaming and Influencer Marketing: How Streamers Became the New Spokespe...

Gaming can be a mythical and sometimes inaccessible world, at least to the untrained eye. Streaming can be eve...

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Insights

Musical.ly, TikTok, and the Lip Sync Video Revolution

On Aug. 2, Musical.ly's parent company, Bytedance, announced it was rolling the music video sharing app into i...

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Blog

Twitch, Instagram Live, and the Growth of Live Streaming as an Influen...

Instagram is far and away the most popular platform for influencers; between its business friendly UI and its ...

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Insights Blog

Five Tips for Effective Influencer Marketing

Over the past few years, influencer marketing has galvanized itself as a legitimate and effective marketing st...

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Insights Blog

Marketing with Memes: Leveraging the Voice of Influencers

The most valuable currency on the internet is neither dollars nor bitcoins; it's memes. Memes are the vernacul...

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Recap

Julius in the Field at Digital DUMBO Sphere of Influence: Recap

Last night, our head of customer success, Danny Palestine, gave a riveting presentation at Digital DUMBO: Sphe...

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Featured Blog

Five Tips on FTC Compliance in Influencer Marketing Campaigns

In the recent months, the FTC has taken great strides to level the playing field with a group that previously ...

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Partnerships

Building a Company with Influencer Marketing: Loot Crate

Loot Crate is the perfect example of successful influencer marketing, considering the fact that it’s the found...

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Insider

Pepsi Taps Twitter Influencers to Amplify Their Super Bowl Push

By: Jared Augustine It’s almost time for the big game and everyone knows what that means… commercials and adve...

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Ranking

10 NYC Photographers You Need to Follow on Instagram

The New York City photography community is a small, tight-knit group of immensely skilled creatives. Major bra...

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Weekly Roundup: Week of 08/12/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak,...

Read More ▸

Demystifying Influencer Marketing: The New Face of Marketing

 

If you’ve been on any form of social media in the past five years, you’ve likely encountered the...

Read More ▸

A New Challenger Approaching: Ninja Leaves Twitch for Mixer

Content creators, otherwise known as influencers, are the lifeblood of social networks. Their...

Read More ▸