Julius Blog

Featured Ebook

Content Marketing with IGC

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Roundup

Weekly Roundup: Week of 10/14/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Podcast

EP 16: The ASMR Community, feat. Gibi ASMR

Autonomous Meridian Sensory Response (ASMR) is more than just a pleasing sensation in your brain – i...

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Events Blog

Social Media Week London: The Future of Storytelling on Social Media

From October 31st to November 1st, Julius will be attending Social Media Week London, Europe’s premi...

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Roundup

Weekly Roundup: Week of 10/07/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

Six Influencer Marketing Metrics to Use for Your Next Campaign

Calculating return on investment (ROI) on a marketing campaign can be challenging. This is especiall...

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Blog

Why Pinterest Is an Influencer Marketer's Dream

When you think influencer marketing, you’re likely to think of models on Instagram showing off their...

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Roundup

Weekly Roundup: Week of 09/30/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Recap Blog

Advertising Week NYC: Learning, Networking, and Evolving

Last week, I attended Advertising Week NYC and found myself surrounded by some of the biggest movers...

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Podcast

EP 15: Health and Wellness Influencers feat. Danielle Reardon

Influencers can take a variety of paths to end up where they are. Some leverage experience from thei...

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Roundup

Weekly Roundup: Week of 09/23/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

What Is an Influencer? Real Reach, Great Content, and Brand Affinity

A look at what sets successful creators apart from just anyone with a social handle

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Blog Roundup

Weekly Roundup: Week of 09/16/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Podcast

EP 14: Affiliate Influencer Marketing feat. Amy Choi

Influencers are good for more than just generating awareness – they can sell your products, too. On ...

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Blog

What Is Earned Media Value?

If you’ve spent any time in the world of influencer marketing, you’ve likely heard the term “earned ...

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Blog Roundup

Weekly Roundup: Week of 09/09/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak...

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Blog

What Five Years of Search Tells Us About Influencers

Influencer marketing has been around for centuries, yet Instagram – the leading social media platfor...

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Blog

Influencer-Generated Content: The Next Frontier for Content Marketers

As a content marketer, the challenge of launching and scaling programs across an ever-growing and co...

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Roundup

Weekly Roundup: Week of 09/02/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Podcast

EP 13: Fitness Influencers feat. Troy Woolfolk

Former college football player. Father. Athlete. Fitness coach. Digital marketing strategist. Troy W...

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Events Blog

Julius to Represent Influencer Marketing at Content Marketing World

This week, the Julius team will attend Content Marketing World 2019 in Cleveland, Ohio. The annual c...

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Roundup

Weekly Roundup: Week of 08/26/19

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Blog

“Treat Yo’ Self” to a Better Life Through Influencers

Marketers know that influencer marketing doesn’t happen in a vacuum. For many influencers, it’s thei...

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Roundup

Weekly Roundup: Week of 08/19/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Podcast

EP 12: Using Influencers for Market Research feat. Alex Jones

One of the strengths of influencer marketing is its diversity. Influencers are often more than just ...

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Blog

Whose Job Is Influencer Marketing?

Ideas for how to structure your marketing team to take on influencer marketing:

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Roundup

Weekly Roundup: Week of 08/12/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Blog

Demystifying Influencer Marketing: The New Face of Marketing

  If you’ve been on any form of social media in the past five years, you’ve likely encountered the w...

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Blog

A New Challenger Approaching: Ninja Leaves Twitch for Mixer

Content creators, otherwise known as influencers, are the lifeblood of social networks. Their videos...

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Roundup

Weekly Roundup: Week of 08/05/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Podcast

EP 11: Professionalizing Influencers feat. Steve Oriola, CEO of Julius...

Though the steps look different, influencers build their brands in largely the same way a small busi...

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Blog

Influencer Marketing Email Templates to Nail Your Pitch

Beginning a relationship with an influencer is an exciting step, and it requires tact and finesse. A...

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Roundup

Weekly Roundup: Week of 07/29/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Podcast

EP 10: Foodies on Social Media feat. Dori Fern

On this episode, we spoke to Dori Fern, the content marketing lead at Neustar Marketing Solutions, a...

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Blog

10 Foodies We Love on Instagram

Food is the universal language of people, for the simple fact that everyone has to eat. And since we...

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Blog

How to Build Better Relationships with Your Influencers

Partnering with an influencer is not like purchasing a service – a marketer can’t request services à...

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Blog Roundup

Weekly Roundup Week of 07/22/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Podcast

EP 09: Health & Wellnes feat. Megan Levy

Health and wellness brands build their reputation on credibility. In this week's podcast, Danny spok...

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Blog

Five Questions to Ask When Evaluating an Influencer Marketing Solution

Marketers: chances are, you’ve had to purchase marketing tech in the past. And if you’re like me, yo...

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Roundup

Weekly Roundup: Week of 07/15/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Blog

Four Steps to Find the Right Influencer for Your Campaign

An influencer marketing campaign’s success is inextricably tied to the influencers involved – there’...

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Podcast

EP 08: From People to Purchase feat. Darren Wong of Raindrop Cake and ...

On the sixth episode of Julius Profiles, Danny spoke to Caroline Tseng and Darren Wong, both entrepr...

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Blog

Credibility in Fitness: Eight Influencers Who Keep Fitness Honest

The health and fitness space is crowded with the latest and greatest cures claiming to be a panacea....

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Blog Roundup

Weekly Roundup: Week of 07/08/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Podcast

EP 07: Solo Travelers, feat. Alexis Madison and Juliette Leavey of Deu...

Traveling solo is a trend that’s taken social media by storm. Whether they’re seeking inspiration, t...

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Blog

Five Qualities of a Good Micro Influencer

Micro influencers have been all the rage in the digital marketing world, and for good reason. Market...

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Podcast

EP 06: Niche Communities feat. Stephen Elliott, Content Marketer at Ju...

In the first mini episode of the Julius Profiles podcast, Danny spoke to Stephen Elliott, a content ...

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Blog

Influencer Categories: Does Size Really Matter?

There are a number of ways to categorize influencers, and perhaps the most common is by size of foll...

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Roundup

Weekly Roundup: Week of 06/24/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Blog

Building Brand Trust: FTC Guidelines and Influencer Marketing

Influencer marketing operates on the notion that consumers are more likely to make purchasing decisi...

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Insights Blog

What Marketers Need to Know About TikTok

TikTok, the popular mobile micro-vlogging and lip syncing platform, has arrived as the next frontier...

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Roundup

Weekly Roundup: Week of 06/17/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Podcast

EP 05: #AgencyLife feat. Carol Issa of MSL Group and Kelly Ramsawak of...

Episode 05 of the Julius Profiles podcast covers the #AgencyLife – the colorful and fast-paced world...

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Blog

10 Influencers Who Reach Niche Communities

On social media, communities form around just about anything you can think of. At the core of these ...

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Blog Roundup

Weekly Roundup: Week of 6/10/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Events

Julius to Take the Stage at Social Media Week Los Angeles

Karin Swanson, Head of Strategic Partnerships at Julius, a leading influencer marketing platform, wi...

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Blog

Three Ways to Drive Ecommerce Sales through Influencer Marketing

The ultimate goal of marketing is to drive revenue for a business, but too often, it's hard to direc...

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Blog

Parasocial Interactions: The Science of Influence

We know influencers can convince people to purchase a good or a service, and we know that people wil...

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Insights Blog

The Importance of Being Earnest: The Charles-Westbrook Feud

Influencers have a tendency to live and die in the spotlight - public attention is central to their ...

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Podcast

EP 04: The Power Of People with Dr. Ayelet Boussi and Lina Renzina

On the fourth episode of the Julius Profiles podcast, we spoke to Dr. Ayelet Boussi and Lina Renzina...

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Recap Blog

Influencer Marketing on Stage at Social Media Week NYC

Last week, Julius attended Social Media Week NYC at the Sheraton Times Square Hotel. We met some gre...

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Insights Blog

State of Influencers Report 2019 – Julius

By the very nature of what they do, influencers expose a part of themselves to the world – their pas...

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Podcast

EP 03: The PR Perspective feat. Michael Lamp and David Harrison

In the third episode of the Julius Profiles podcast, Michael Lamp, Senior Vice President of Social a...

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Recap Events

‘2019 State of the Influencers Report’ presented by Julius at SMW NY

The Julius “State of the Influencers 2019” report surveyed influencers from a variety of backgrounds...

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Press Partnerships

Julius Partners with Pinterest to Provide Brands with Influencer Metri...

Julius is excited to announce that we’ve become a Pinterest Partner. The partnership will offer our ...

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Featured Blog

Nano Influencers: A Deep-Dive into Who They Are and Why They Matter

A rising trend in influencer marketing is the use of nano influencers, or social media users with le...

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Insights Preview

New Podcast - Julius Profiles: Wearing Many Hats

In the second episode of the Julius Profiles podcast, we spoke to Krista Stucchio (@kstucchio) and H...

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Podcast

EP 02: Wearing Many Hats feat. Haley Uzelac and Krista Stucchio

In the second episode of the Julius Profiles podcast, the hilarious Haley Uzelac and Krista Stucchio...

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Blog

ANA Brand Masters – Julius to Mingle with Marketing Leaders

Julius’ Head of Strategic Partnerships, Karin Swanson, will be attending ANA’s Brand Masters Confere...

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Ranking Insights

14 Rising Music Influencers You Should Follow in 2019

According to MusicWatch, 9 out of 10 social media users experience music on an app.

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Case Study

EVINS Takes Its Influencer Marketing Up a Notch with Julius

EVINS is a public relations and marketing communications agency that has utilized influencer marketi...

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Product Feature

Content Search and Insights Enhance Influencer Discovery

Finding the best influencer for your campaign can be tough work. Synchronizing their content, person...

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Case Study

Biossance Relies on Julius to Select and Vet Beauty Influencers

Biossance creates skincare products that are effective, safe, and sustainable, without harming the e...

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Insights Preview

New Podcast - Julius Profiles: The Art of Personalization

In the first episode of the brand new Julius Profiles podcast, we spoke to the wonderful Christie Ch...

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Podcast

EP 01: The Art of Personalization feat. Christie Childers and Andy Kra...

In the first episode of the Julius Profiles podcast, the wonderful Christie Childers and Andy Kraut ...

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Case Study

The Ad Council Brings Talent Engagement In-House

Focusing on national social good campaigns, the Ad Council raises awareness for more than 40 social ...

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Ranking Insights

Top Beauty YouTubers and Why We Like Them

Beauty is one of the leading categories for influencer marketing. In fact, according to a UK study, ...

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Case Study

Praytell Fine-Tunes Its Influencer Marketing Strategy with Julius

Praytell is a full-service communications agency with a sterling reputation for PR, social, digital ...

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Insights

10 Recent Examples of Highly Engaging Sponsored Content

Instagram has become synonymous with influencers. It’s by far the most popular social media platform...

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Ranking

10 Top Travel Influencers Heading Into 2019

Some of the most popular hashtags on Instagram are #travel, #wanderlust, and #adventure, and for goo...

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Case Study

Huge Scales Influencer Marketing and Wins New Business with Julius

Huge, a global experience and integrated marketing agency, knew it was destined for great things fro...

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Featured Insights

Four Top Trends for Influencer Marketing in 2019

Influencer marketing has evolved significantly since its emergence a few years ago, and as with any ...

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Insights

The Most Important Social Media Platform Updates in 2018

Influencer marketing owes much of its wave-making momentum to the persistent updates made by popular...

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Insights

Key Influencers: What Are They and How Can They Help Your Brand?

Key influencers are people who already capture the attention of a brand’s audience.

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Insights

Eight Successful Influencer Marketing Campaigns

Influencer marketing is more than just a fad, it’s a legitimate marketing practice with serious weig...

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Recap

Glossy Beauty Summit Insights – Storytelling and Influencers

As Director of Business Development for the Julius influencer marketing solution, I recently had the...

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Featured Insights

Seven Things to Consider in a Contract for Influencers

Though the average influencer partnership can appear informal, a business relationship of any kind n...

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Insights

How Gen-Z Is Disrupting The Vlog

At the dawn of the viral age, when YouTube still had to compete with other services for views, the a...

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Featured Insights

Five Ways to Tackle Skeptics About Influencer Marketing

The stereotype of influencer marketing is perfectly described by Urban Outfitter's 'Influencer' Hall...

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Blog

Podcasts More Than Radio Replacement: An Evolution for Influencers

For all the ways to market your brand with influencers, few are more intriguing than podcasts. Like ...

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Insights

IGTV: Why YouTube's Next Competitor Will Survive And Thrive

Like Joe Frazier and Muhammad Ali, Instagram and YouTube have long competed for the attention of you...

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Featured Insights Blog

How Micro-Influence Changed The Fashion Industry

Though no definite beginning exists, influencer marketing came in to vogue only a few short years ag...

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Blog

Gaming and Influencer Marketing: How Streamers Became Spokespeople

Gaming can be a mythical and sometimes inaccessible world, at least to the untrained eye. Streaming ...

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Insights

Musical.ly, TikTok, and the Lip Sync Video Revolution

On Aug. 2, Musical.ly's parent company, Bytedance, announced it was rolling the music video sharing ...

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Blog

Twitch and the Growth of Live Streaming as an Influencer Platform

Instagram is far and away the most popular platform for influencers; between its business friendly U...

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Insights Blog

Five Tips for Effective Influencer Marketing

Over the past few years, influencer marketing has galvanized itself as a legitimate and effective ma...

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Insights Blog

Marketing with Memes: Leveraging the Voice of Influencers

The most valuable currency on the internet is neither dollars nor bitcoins; it's memes. Memes are th...

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Recap

Julius in the Field at Digital DUMBO Sphere of Influence: Recap

Last night, our head of customer success, Danny Palestine, gave a riveting presentation at Digital D...

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Featured Blog

Five Tips on FTC Compliance in Influencer Marketing Campaigns

In the recent months, the FTC has taken great strides to level the playing field with a group that p...

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Partnerships

Building a Company with Influencer Marketing: Loot Crate

Loot Crate is the perfect example of successful influencer marketing, considering the fact that it’s...

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Insider

Pepsi Taps Twitter Influencers to Amplify Their Super Bowl Push

By: Jared Augustine It’s almost time for the big game and everyone knows what that means… commercial...

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Ranking

10 NYC Photographers You Need to Follow on Instagram

The New York City photography community is a small, tight-knit group of immensely skilled creatives....

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Weekly Roundup: Week of 10/14/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

Read More ▸

EP 16: The ASMR Community, feat. Gibi ASMR

Autonomous Meridian Sensory Response (ASMR) is more than just a pleasing sensation in your brain –...

Read More ▸

Social Media Week London: The Future of Storytelling on Social Media

From October 31st to November 1st, Julius will be attending Social Media Week London, Europe’s...

Read More ▸