Weekly Roundup: Week of 2/23/20

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured Headlines:

Influencers Put Up Paywalls: How Are Brands Impacted? (Vogue Business)
Renowned influencers are cashing in by generating a new type of revenue stream--charging followers for access to exclusive content and/or becoming a "Close Friend" on Instagram. While some may think this new cash flow opportunity will pose a threat to brand partnerships, others say that this will only lead to higher quality content and long-term, authentic ambassadorships.

Twitter Now Lets Users Add New Tweets to Old Tweets (Adweek)
While users are still hoping that one day Twitter will release an edit function, the social media platform has released a way to piggyback off pre-published tweets. The "add to thread" feature enables users to revisit old posts by adding new thoughts and sharing them accordingly. 

TSA Bans Employees From Using TikTok (The Verge)
In an effort to protect personal and sensitive information, the Transportation Security Administration (TSA) join the State Department and the Department of Homeland Security in the ban of Chinese-owned app, TikTok. TSA employees previously used the app to create and post videos to explain processes and rules. TikTok's parent company, ByteDance, is seeking to hire an American CEO based in Washington D.C. to help alleviate lawmaker concerns.


Featured Ebook:

As influencer marketing has evolved into a burgeoning industry worth billions of dollars, regulation has followed, and being honest and transparent aren’t the only reasons to disclose partnerships. There are consequences for influencers and brands that fail to meet the standards required of them by regulatory bodies, such as the Federal Trade Commission (FTC) in the U.S. Learn more.
 

Julius Product Spotlight:

Having a complete understanding of an influencer’s brand partnership experience can help you gauge how they will perform in your campaign. But if you want to dive deeper and get a 360 look at how an influencer partnered with a brand–maybe even a competitor of yours–be sure to look at the Brands Tab and you’ll find how many posts the influencer posted on behalf of the brand and engagement data. For more about the Brands Tab, check out this Help Center article.
February 28, 2020
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