Weekly Roundup: Week of 2/16/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured Headlines:

[Infographic] Instagram Influencer Marketing in 2020 - What You Need to Know (Social Media Today)

It's no secret that Instagram is a leading platform for influencer marketing, and it's not just marketers that love the platform–consumers (especially women) love it, too. Micro-influencers are becoming more popular for both audiences, too, as they produce more relatable and cost-effective content. The global influencer market is expected to rise to $22.3 billion in 2024, and we fully anticipate Instagram to be an integral part of the growth due to its huge influencer campaign potential.

For Michelin, Influencers Are Taking the Place of Journalists (The Drum)

Michelin pivoted from its traditional media strategy by incorporating influencers into their marketing and is seeing returns. Today, millions of dollars are allocated to influencer activity on YouTube, Facebook, and Instagram. While the company initially focused on pure reach, they shifted to measure engagement. In Germany, engagement rates of 2 to 3% for campaigns have risen to over 10%. Kevin Maleterre, the company’s vice-president of consumer marketing for North Europe, believes authenticity and building long-term relationships are critical for success.

Facebook Launches New, Pinterest-Like App Via its Experimental NPE Team (Social Media Today)

Hobbi, a new app geared towards hobbyists, enables users to collect images and sort them into boards. Sound familiar? While individuals have pointed out its similarities to Pinterest, this app is less about showcasing general interests, and more about logging personal project development. The other differentiator is the lack of social sharing elements. Hobbi is the fourth app launched by Facebook's New Product Experimentation Team, joining Whale, AUX, and Bump.

Featured Blog Post:

A big part of nailing down compensation rates, or value exchange, with influencer partners is based upon the influencer’s social media presence and the deliverables you are requesting. The other part is the paperwork and negotiation process. We outline some of the things you need to consider as it comes to legal work and negotiations. View now.

Julius Product Spotlight:

Filtering by reach and engagement is a great way to quickly zero-in on influencers that are up-and-coming, but also possibly within your price range. Here’s a pro-tip for you: after you filter within a follower range, be sure to sort by ascending reach and or engagement by platform to make sure you’re finding influencers that are prominent on that platform, specifically.