Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
How Marketers Are Working With Influencers in 2020 (Social Media Today)
The relationship between brands and creators is ever-changing, as new opportunities and challenges regularly arise. 124 marketers were surveyed to assess how they are working with influencers, priorities, and success stories. Findings indicate that a large majority of marketers find influencer-generated content to be equal if not more engaging than brand-created assets. Furthermore, marketers have seen cost-savings by utilizing influencer content.
The Remarkable Rise of Influencer Marketing (Influencer Marketing Hub)
Influencer marketing is growing in more ways than one–online searches have increased by 325% in the past year, and platforms and agencies have doubled in the past 2 years. It's no surprise that this upwards trajectory has led the majority of marketers to have standalone budgets for influencer marketing to take advantage of the fastest-growing online customer-acquisition method.
4 Influencer Marketing Trends that will Dominate in 2020 (Social Media Today)
Whether you're considering influencer marketing or already have campaigns running, it is important to be aware of this year's industry trends. Among them is the rise of micro- and nano-influencers, the adoption of storytelling in campaigns, and the power of video content. Find out the fourth trend and all of the details in the infographic.