Matters of Influence: Week of 7/5/20

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

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How 150-Year-Old Mattress Brand Simmons Used TikTok Creators to Reach Gen Z (Talking Influence)
Many brands want to continuously target a younger consumer base to help build trust as they rise in purchasing power. Especially for legacy brands, aided awareness is key for keeping up with the times and shifting perceptions. In the age of the DTC mattress-in-a-box boom, Simmons found success by completely evolving their offering, but also revitalizing their brand through influencer-led creative innovation for their #Snoozzzapalooza campaign, resulting in trending-status on TikTok and over 2.4 billion views.

Personal Finance Influencers Are On TikTok, And It's Awesome (Forbes)
The challenge for brands that aren't in 'traditional' influencer verticals is to find a creative angle that inspires, informs, and achieves goals. Marketers should rest assured though, that if there is a conversation to be led, there is an influencer for the task. In this case, TikTok has provided a unique opportunity to explore personal finance in the most entertaining of ways.

The First & Only Trade Organization Led By And For Social Media Influencers (PR Newswire)
In the rise of social media over the decade, influencer marketing has evolved into a massive industry. Often referred to as the 'wild west', marketers and influencers are looking to reign in best practices, regulations, and terms that will unify the industry. In 2018, we even saw the foundation of the Influencer Marketing Association for marketers, but now influencers are taking more of a leadership role, too.

[INFOGRAPHIC] TikTok Shares New Overview of 'Unique Opportunities for Brands' on its Platform(Social Media Today)
Over the past few weeks, TikTok has been sharing a variety of infographics to better inform marketers about how to put together strategies, media opportunities, and more. The platform clearly feels the need to do a better job of educating their brand partners, and the latest paints a picture of how they can create creative opportunity to help stand out on the platform.

 

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Trusting influencers with an open-minded approach to marketing is an effective way to encourage authentic storytelling, benefiting both the brand and the consumer. Read more to find out how generating interest can be as easy as letting the influencers do the talking. Read now.
 
 

Julius product spotlight

In order for marketers to effectively partner with influencers, they must know what works for the influencer on their different channels–what stories and content resonates with their audiences. With the help of the Engagement Tab on an influencer's Julius profile, markerters can quickly determine what content yields the most engagement on each platform, when the best time for the influencer to post is, and more. Check out this Help Center article.
July 08, 2020
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