Matters of Influence: Week of 6/27/21

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

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As Pride Month comes to a close, now is the perfect time to review all the great Pride content from this month across all social channels, all in one place. Content Search allows you to browse keywords (ex: parade), phrases (ex: “pride parade”) and hashtags (ex: #pride2021) from multiple different social platforms at the same time, giving you a top-level view of the discussion and conversation leaders. Not sure where to start? Try searching for hashtags like #pride, #equality, #acceptance, #loveislove, #bornperfect, and even #🏳️‍🌈. For more tips on using Content Search to catch up on the conversation, take a look at this Help Center article.

Creator snapshot

Luis Alejandro (@luisalejandrobeauty, 34.5K IG followers) has been practicing makeup artistry since he was 6 years old, and has since become a talented professional who teaches others the art of cosmetology in Edinburg, Texas. Since 2018, he is the owner of Lab Pro Makeup Academy in the Rio Grande Valley, where he teaches rising makeup artists how to create unique and outstanding looks. He proudly identifies as a gay man, and in May 2020, he was named the Rio Grande Valley Personality of the Month by OMG RGV for his contributions to the local community. He spoke at Beautycon LA in 2019, and has worked with makeup brands like Benefit and Urban Decay.

Screen Shot 2021-06-29 at 3.10.10 PM


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The Importance of Inclusivity Within the Influencer Industry Beyond Pride Month (Talking Influence)

More brands than ever celebrated Pride this month, with many doing so for the first time. Each year, the marketing industry becomes more inclusive, as brands seek out opportunities to work with LGBTQIA+ influencers. Many consumers are eager for this change, as 61% agree that diversity is important, and 38% say that they’re more likely to trust companies with diverse images in advertising. Showing a true commitment to inclusion begins at the end of the month, when many brands tuck their rainbows away until next year. Go beyond June and celebrate Pride year-round by uplifting influencers from the LGBTQIA+ community, and making the influencer marketing industry more inclusive every day.


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June 30, 2021
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