Matters of Influence: Week of 6/20/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Julius always aims to provide our customers with best-in-class data combined with a user-friendly, customizable experience. Julius offers two different ways to calculate Engagement Rate that you can choose from to personalize your experience based on your brand’s needs. The first choice is Reach, which is based on the influencer's followers, and the second is Estimated Impressions, which compares Engagement Rate against the number of followers who viewed a post. Our customers can customize their own percentages for these values. Read this Help Center article to learn how to update your values.

Creator snapshot

As one would expect from the name of her blog, @myfashionbreak, (85.5K IG followers) Oriane Adjibi is a style expert who loves beauty, fashion, and traveling. Though she is currently based in Los Angeles, California, she previously lived in Paris, France, and is fluent in French. She also previously lived in Brooklyn, studying fashion marketing at the Laboratory Institute of Merchandising in New York City. One of her areas of expertise in beauty is natural hair, and she has partnered with brands like Shea Moisture, Bondi Boost, and Pantene to help others discover how to care for their natural curls.

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Source: @myfashionbreak

Featured headline

TikTok Launches #CreativityForGood Campaign To Highlight Creators and Causes on the Platform (Social Media Today)

TikTok’s latest initiative is a shining example of how to combine brand and purpose to create a unique campaign that gives back to the community. With the hashtag #CreativityForGood, TikTokers are invited to create an original advertisement or campaign for one of four featured causes: the Malala Fund, the It Gets Better Project, the International Federation of Red Cross, or One Tree Planted. In addition to the social media boost from influencers, all four of these organizations will receive a $50,000 donation from TikTok as well. This win-win will not only help these causes, but also the rising creators who get a chance to highlight their skills, as well as the brands who take the opportunity to discover their next talented influencer partner.

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