Matters of Influence: Week of 6/13/21

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Keeping track of influencer-specific insights is important to building relationships. Sure, Julius tags can help you understand what the influencer is interested in, cares about, and more–but adding your own information and context to an influencer's profile is a great way to stay organized for the future. By adding Notes to an influencer's profile, you can store details like mailing addresses, personal preferences, or even documents (like NDAs and W9s) that you'll want to access in the future. To learn more about how to add a Note to an influencer's profile, check out this Help Center article.

Creator snapshot

Jenny Ong (@jennyong, 141K IG followers) became a backyard sustainable gardening influencer long-before the rustic cottagecore aesthetic exploded on Instagram. She actually began her career as a beauty and fashion influencer under the moniker Neon Blush, which she shed when she pivoted her lifestyle and transformed her social media presence. She calls herself a “homestead hobbyist,” spending most of her time on her small Los Angeles farm growing vegetables, raising chickens, and taking care of her dog Kota (@goodgirlkota, 349 IG followers). She has worked with fashion brands that complement her rustic style, such as Hunter Boots and Shop Bop, as well as causes that reflect her humanitarian beliefs, like Earth Justice and CA Public Health.

ifinl21

    Source: @jennyong

Featured headline

Grant Applications for the #YouTube Black Voices Fund Class of 2022 Will Open June 21 (AdWeek)

One year after creating the YouTube Black Voices Fund, the video platform has since debuted their first creator class of 2021 in January, and have just announced that they will begin accepting applications for the upcoming class of 2022 on June 21, 2021. While the first class invited Black artists and content creators to apply, the class of 2022 will be accepting applications from musicians, songwriters, and producers as well. In partnership with 1500 Sound Academy, YouTube will choose 10 individuals to receive fully funded scholarships to the Live Online 1500 Music and Industry Fundamentals program, where they will take courses in all aspects of the music industry. When the grant applications open on June 21, apply here for a chance at becoming a part of the class of 2022.

 

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June 16, 2021
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