Matters of Influence: Week of 6/6/21

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Pride month is about celebrating ourselves and each other as we are, and making the world more inclusive every day. One way to encourage inclusion on social media is to feature LGBTQIA+ influencers, and promote visibility for the community. Julius has a number of different Cause Tags which can help you find influencers who support movements like Gender Equality, Marriage Equality, and Transgender Rights. You can also search more broadly with Cause Tags like LGBTQ+ and Equality to find a variety of potential partners to create an exceptional campaign with. To learn more about how Julius Cause Tags can help you celebrate Pride, take a look at this Help Center article.

Creator snapshot

Lazarus Lynch (@sonofasouthernchef, 52.4K IG followers) does it all, and his modern take on classic southern comfort food is just one of the qualities that make him unique. He is the author of the cookbook Son of a Southern Chef, and a two-time winner of Chopped. He hosted the spinoff Chopped U, and is currently the host of Food Network’s digital series Comfort Nation, as well as his own interview series on Youtube, Soul Food Talks. He is also a musical artist streaming on Spotify, as well as a World Food Prize Ambassador and activist for food security, hunger awareness, LGBTQIA+ healthy living, and more. He is a proud member of the LGBTQIA+ community, and speaks at universities and schools to share his positive message with the next generation. He lives in New York City, and has worked with brands like Kellogg’s, Hidden Valley, Wells Fargo, 4-H, AT&T, Honda, and more. 


    Source: @sonofasouthernchef

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TikTok Shares ‘Free to Be You #ForYourPride’ Pride Month Plans (AdWeek)

TikTok is celebrating Pride month with several different initiatives, including its second annual LGBTQ+ TikTok Trailblazers. The platform is featuring rising creators from the LGBTQIA+ community, in addition to donating to charitable organizations like GLAAD, The Trevor Project, True Colors United, and more. Going beyond what they’ve done in the past, the platform will also be hosting its first ever TikTok Pride March, a global TikTok Live fundraising event on June 24, as well as its first Thrive with Pride Concert on June 10, a collaboration with LA Pride starring Charli XCX and other musicians from the LGBTQIA+ community. And of course, the app is also featuring special rainbow effects, filters, and creative tools for Pride, so that all TikTok users can celebrate with rainbow-filled feeds, and upgrade their tags from #ForYou to #ForYourPride.


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June 09, 2021
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