Matters of Influence: Week of 7/4/21

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Julius is a hands-on company–we want to engage with our customers from onboarding through the end of their subscription. Part of that assistance comes from our customer support team, who can help with product tutorials, FAQs, and adding influencers to the platform, but a lot of our customers also find that our Help Center is their go-to source for DIY support. The Help Center is available 24/7 and is filled with Julius how-tos, best practices, and more. You can access the Help Center by clicking the ‘Help’ button at the bottom of any Julius page, or the book icon in the top right corner.

Creator snapshot

As her handle would suggest, Shainna Tucker (@thickgrlscloset, 58.8K IG followers) is primarily a fashion influencer. However, she has greatly expanded the variety of her content since she first began writing her blog in 2011, and now covers every vertical from travel and fitness to wellness and body positivity. In fact, she even has an ASMR YouTube channel, where she combines relaxing sounds with positive affirmations to inspire her followers. She is currently based in New Jersey, and has collaborated with clothing brands like Reebok, Fabletics, and Fashion Nova, as well as health and wellness brands like Brew Dr. Kombucha.

Screen Shot 2021-07-07 at 12.22.31 PM

    Source:@thickgrlscloset

Featured headlines

1) What the New NCAA Advertising Rules Mean for Influencer Marketing (Adweek)

2) How Micro and Nano Influencers Drive Big Change (Adweek)

3) Gaming Influencers Will Take Over the World’s Attention (The Drum)

4) Who Influences the Influencers? (Adweek)

 

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July 07, 2021
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