Matters of Influence: Week of 8/29/21

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Just like the rest of us, influencers are multifaceted individuals with a variety of skills and interests. Many influencers are proud of their hidden talents, but you wouldn’t know it from a first glance at their social media profile—that’s why Julius adds Interest Tags to influencer profiles. For example, did you know that fashion expert Maya “The Fly Girl” is a software engineer, and discusses both style and computer science on her Youtube channel? Next time you’re looking for a new partner, try searching by Interest to discover the unexpected skills of the influencers you love, and bring a fresh perspective to your brand. Check out this Help Center article to learn more about our Influencer Tags.

Creator snapshot

Beginning her wellness journey nearly seven years ago, Chantel Rodriguez (@chooseloveart, 12.5K IG followers) found inspiration to live well in art, writing, and creativity, and uses her social media presence as a platform to share that positivity with her followers. Additionally, she hosts The Wellness Beast podcast, where she shares her philosophy and perspective on wellness of body and mind. She is the owner of color therapy eyewear company Zen 30, and is a writer and videographer for the Seminole County Tourism Board in Florida, where she lives with her husband and children. She practices makeup artistry, specializing in lip art, and was selected as a member of the 2021 Ulta Beauty Collective. She has worked with wellness brands like Whole Foods, S’well, and The Honest Co.

Screen Shot 2021-08-31 at 2.49.27 PM

    Source:@chooseloveart

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September 01, 2021
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