Matters of Influence: Week of 3/14/21

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Clubhouse is making waves as the latest platform to enter the landscape with a creative new spin on social media. Influencers on the audio-based app start speaking and invite others to join the conversation. With over 10 million users, the platform is rising fast, and is destined to become a reliable marketing channel, filled with influencers. As promised, our research team stays up-to-date with the newest information to keep you in the loop—that’s why we’ve already added the new ‘Clubhouse Speaker’ Interest Tag. With an ever-growing pool of Clubhouse users, you’ll be able to connect with conversation starters who can help your brand speak to this new audience. To learn about Interest Tags and discover more ways they can help you connect with influencers, check out this Help Center article.

Creator snapshot

Moriah Elizabeth (@moriahelizabethofficial, 449K IG followers) takes a bright and colorful approach, taking the term “creator” to the next level. She is a DIY expert who brings her super-sweet rainbow pop aesthetic to the world of arts and crafts. She is a successful entrepreneur with a booming YouTube channel, and the author of the unique Create this Book series, which emulates children’s activity books to provide creative inspiration for adults. She has partnered with Candy Crush, a brand sweet enough to match her own eye-catching designs. Learn more about Moriah Elizabeth here

ifinl9

    Source: @moriahelizabethofficial

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Who Are the Biggest Influencers on Clubhouse? (WIRED)

Now that the formerly-exclusive platform has grown rapidly with new users and influencers, Clubhouse is expected to continue expanding and take a place among other top players in social media. As a result, marketers are learning about the platform and watching the development of a new kind of influencer: the Clubhouse speaker. The speakers with the largest followings on the app range from celebrities like Tiffany Haddish and Jared Leto to venture capitalists like Marc Andreessen and Ben Horowitz. The founders of the platform, Rohan Seth and Paul Davison, boast the largest followings with 4.6 and 4.1 million followers, respectively. As the user base continues to grow, so too will those numbers expand, and Clubhouse will flourish as the new frontier for the next stage of influencer marketing. Check out our growing list of Clubhouse influencers here.

 

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March 17, 2021
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