Matters of Influence: Week of 3/7/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

One of the best ways to see if your influencer's branded content truly resonated with their audience is to compare its performance to their organic, non-branded in-feed content. Viewing a piece of content with an equal comparison ensures that you have enough context to see how it’s really received. That's why the Campaign vs. Organic Performance feature of our reporting section is essential to helping marketers quickly grasp if their campaign hit all the right notes. For more information and tips for evaluating content performance, check out this Help Center article.

Creator snapshot

Shana Minei Spence (@thenutritiontea, 137K IG followers) is a registered dietitian nutritionist who spills the tea on her Instagram and blog, promoting body positivity and the HAES (healthy at every size) approach to wellness. She uses her platform to deconstruct the myths of diet culture, and reimagines social media as a constructive environment to create and reinforce healthy habits. She has collaborated with the Eating Recovery Center and the National Eating Disorders Association on content and virtual events promoting healthy relationships with food. Learn more about Shana Minei Spence here.

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Source: @thenutritiontea

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TikTok Highlights Female Creators for Women's History Month (Social Media Today)

In celebration of all the women who have helped shape the platform into what it is today, TikTok has announced a series of events and initiatives for Women’s History Month. Beginning with a seven-hour telethon on International Women’s Day benefiting organizations that support women in need, each week will focus on different themes and topics surrounding the women of TikTok. The first week celebrating women’s achievements is called #WhenWomenWin, and each themed week after will feature a dedicated hashtag (see the full schedule here). In addition, the platform will also highlight stories from women-owned businesses with a continuation of their “Pass the Mic” series. With a full month of exciting content lined up, we’re all looking forward to getting inspired by the women of TikTok—now that the event has officially begun, stay tuned for more updates throughout the month.