--- title: Why 2021 Is the Year for TikTok description: TikTok may have grown tremendously in 2020, but it's just getting started. Read more and find out the reasons why TikTok will get bigger than ever in 2021. image: https://blog.juliusworks.com/hubfs/tiktok-trends.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Why 2021 Is the Year for TikTok [By Katie Bohm](https://blog.juliusworks.com/author/katie-bohm) ![Remote working environment.](https://blog.juliusworks.com/hs-fs/hubfs/djurdjica-boskovic-G8_A4ZWxE3E-unsplash.jpg?width=6000&name=djurdjica-boskovic-G8_A4ZWxE3E-unsplash.jpg "Remote working environment.") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) It's fair to say that TikTok has thrived amidst abundant free time during lockdowns, and as a result, has gained a huge amount of momentum in 2020. It set the record for most downloads ever in a quarter in Q1 2020, amassing more than [315 million installs](https://sensortower.com/blog/tiktok-downloads-2-billion), and is on track to reach [1.2 billion users this year](https://www.socialmediatoday.com/news/new-report-predicts-that-tiktok-will-surpass-one-billion-users-in-2021/588772/). With the combination of an exceptional algorithm and its creative (and influencer-led) user base, TikTok shows no sign of slowing down. There are now more reasons than ever to get your brand involved with TikTok, and it’s never too late to start—here are seven things to know before you dive in. ## **TikTok in 2021: Seven Tips for Your Influencer Approach**   With its entertainment, and educational videos, and mass appeal, TikTok is setting the bar high for creativity, growth and engagement rates. It has a sticking power like no other social platform, and there are no signs of its dominance slowing down. Take this opportunity to partner with influencers who know how to speak to your target demographic effectively on the platform. Want to see how you could leverage Julius to discover and connect with the best TikTok influencers to work with, run campaigns, and measure success? [Schedule a demo here.](https://hub.juliusworks.com/demo) To learn more about short form video content, and the strategic difference between TikTok, Reels, and Spotlight, check out this blog post ([part 1](https://blog.juliusworks.com/compare-tiktok-reels-spotlight) and [part 2](https://blog.juliusworks.com/strategy-tiktok-reels-spotlight)). | [Katie Bohm](https://www.linkedin.com/in/katie-bohm-55390814/) joined leading influencer data and analytics company HYPR in May 2018 to lead their European business from London. Katie’s an experienced influencer and social media marketing professional with a varied array of skills and qualities—incisive strategic thinking, intellectual rigor, and strong attention to detail. From international influencer strategy, to implementation and management of consumer engagement programs, Katie is hardworking, motivated, and tremendously passionate. | ![katiebohmheadshot](https://blog.juliusworks.com/hs-fs/hubfs/katiebohmheadshot.png?width=169&name=katiebohmheadshot.png)   | | --- | --- | March 08, 2021 [See More Julius Content](https://blog.juliusworks.com/)   [Blog](https://blog.juliusworks.com/topic/blog) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Blog [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... 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