Matters of Influence: Week of 3/21/21

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

One of the most important elements to building relationships with influencers is learning personal and professional details about them and keeping track of their preferences. Going beyond Julius tags (which can help you understand what the influencer is objectively interested in) by adding your own information to their profile is a great way to remember what you’ve learned about them and stay organized for the future. Notes on an influencer's profile allow you to store information like negotiation tactics, mailing addresses, and even documents like NDAs and W9s. To learn how to add a Note to an influencer's profile and see other ways they can help you build and maintain great professional relationships, check out this Help Center article.

Creator snapshot

Jenne Claiborné (@sweetpotatosoul, 362K IG followers) loves cooking healthy and living well. She is a home chef based in Los Angeles who brings her Georgia roots to easy vegan recipes, to help make a healthy lifestyle easier (and tastier) for everyone from busy parents to full-on foodies. She is the author of her eponymous cookbook, Sweet Potato Soul, and has partnered with vegan-friendly food brands like Quaker Oats, Fisher Nuts, and Califia Farms. Learn more about Jenne Claiborné here



Featured headline

‘A Cost-Effective Option’: Why DTC Brands Are Believing in Micro-influencers (Digiday)

There are many reasons to believe in micro-influencers, but cost efficiency is just the first. Content creators with smaller audiences maintain closer relationships with their followers than celebrity influencers are able to, and build their trust as a result. They drive an impressive impact and often outshine celebrity influencer campaigns, due to a friendly relationship with their audience that mimics word-of-mouth marketing. “Following a micro-influencer is like hearing Vampire Weekend on college radio,” explains Greg Manago, president of Content+ at Mindshare. “You feel like you discovered them, and the relationship is more personal.”  


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March 24, 2021
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