Matters of Influence: Week of 3/28/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Julius is a hands-on company—we engage with our customers from onboarding through the end of their subscription. Part of that assistance comes from our amazing customer support team, who offer product tutorials, answer FAQs, and add influencers to the platform. Many of our customers also find that our Help Center is their go-to source for quick on-demand support. The Help Center is filled with Julius how-tos, product walkthroughs, best practices, tips, examples, and more. You can access the Help Center here, the Help button at the bottom of any Julius page, or the book icon in the top right corner.

Creator snapshot

Coco Bassey (@cocobassey, 207K IG followers) is a New York City fashion expert with knowledge from around the world. Born in Nigeria and living in Canada, Czech Republic, and Germany before finally moving to the United States, she brings her global perspective to her fashion and travel blog, Millenielle. She is a cancer survivor, and uses her platform to uplift and inspire her audience. She has partnered with fashion-focused brands like Nordstrom, H&M, and Falconeri. Learn more about Coco Bassey here.

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Source:@cocobassey

Featured headline

Dove Is Paying for Other Brands to Put More Diverse Faces in Their Ads (Fast Company)

Dove knows best how to #ShowUs that they care about inclusion—by taking action. Following the two-year anniversary of their successful first #ShowUs project, in which the brand partnered with Getty Images to create over 10,000 stock photos featuring diverse models, Dove is taking it a big step further. Announcing Show Us, It’s On Us, Dove is offering to cover modeling fees for any brand that chooses to feature one of their diverse models. They’ve described it as “an incentive from Dove to help other brands show real beauty in advertising,” which will continue their mission of bringing more images with diverse representation to the world of marketing.

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