Matters of Influence: Week of 2/7/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Just like the rest of us, influencers are multifaceted individuals with a variety of skills and interests. Many influencers are proud of their hidden talents, but you wouldn’t know it from a first glance at their social media profile—that’s why Julius adds Interest Tags to influencer profiles. For example, did you know that fashion expert Maya “The Fly Girl” is a software engineer, and discusses both style and computer science on her Youtube channel? Next time you’re looking for a new partner, try searching by Interest to discover the unexpected skills of the influencers you love, and bring a fresh perspective to your brand. Check out this Help Center article to learn more about our Influencer Tags.

Creator snapshot

Summer Albarcha (@summeralbarcha, 577K IG followers) is a top “modest fashion” influencer, sporting outfits that blend traditional Middle East fashion with chic streetwear. She advocates that high fashion is not contradictory to modesty, and she even spoke at Fashion Forward Dubai about mixing mainstream and modest fashion. She believes that embracing modesty goes beyond clothing, and the true meaning of the word is treating others with respect. She was featured as a model at the Karlie Kloss x Express fashion show, and has collaborated with brands like Anthropologie, Nike, and BCBG. Learn more about Summer Albarcha here.

Featured headline

How The NFL Used TikTok to Build Authentic Fan Connections (Campaign)

There’s nothing like catching a ball your favorite player threw into the stands—except catching their attention on social media. The NFL brought that experience to more people than ever with their creative TikTok campaign, which connected football players to their fans via comments, stitches, and duets. NFL fans of all ages and professions shared one-on-one connections with their favorite players, and experienced a sense of community with one another leading up to the big game.