Matters of Influence: Week of 11/29/21

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: Notes On Influencer Profiles

Keeping track of influencer-specific insights is important to building relationships. Sure, Julius tags can help you understand what the influencer is interested in, cares about, and more—but adding your own information and context to an influencer's profile is a great way to stay organized for the future. By adding Notes to an influencer's profile, you can store details like mailing addresses, personal preferences, or even documents (like NDAs and W9s) that you'll want to access in the future. To learn more about how to add a Note to an influencer's profile, check out this Help Center article.


Creator snapshot

Jenne Claiborné (@sweetpotatosoul 383K IG followers) loves cooking healthy and living well. She is a home chef who brings her Southern roots to easy vegan recipes, to help make a healthy lifestyle easier (and tastier) for everyone from busy parents to full-on foodies. She is the author of her eponymous cookbook, Sweet Potato Soul, and has partnered with vegan-friendly food brands like Quaker Oats, Fisher Nuts, and Califia Farms.


 Source: @sweetpotatosoul

Blog Post: Three Ways To Drive E-Commerce Through Influencer Marketing

Leveraging influencers e-commerce provides an effective way to drive digital revenue. More than just digital salespeople, influencers can bridge the gap between the brand and their consumers. Strategically and properly utilizing Instagram’s e-commerce capabilities, affiliate links or even discount codes, can help expand the influencers story and minds to change. By interweaving the influencer’s impact with their audience and a brand backing e-commerce, gives the brand a leverage to help promote an influencer's story. Interested in learning more? Click the button below.

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December 01, 2021
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