Matters of Influence: Week of 12/6/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: Help Center

Julius is a hands-on company–we want to engage with our customers from onboarding through the end of their subscription. Part of that assistance comes from our customer support team, who can help with product tutorials, FAQs, and adding influencers to the platform, but a lot of our customers also find that our Help Center is their go-to source for DIY support. The Help Center is available 24/7 and is filled with Julius how-tos, best practices, and more. You can access the Help Center by clicking the ‘Help’ button at the bottom of any Julius page, or the book icon in the top right corner.

Creator snapshot

Coco Bassey (@cocobassey 218K IG followers) is a New York City fashion expert with knowledge from around the world. Born in Nigeria and living in Canada, Czech Republic, and Germany before finally moving to the United States, she brings her global perspective to her fashion and travel blog, Millenielle. She is a cancer survivor, and uses her platform to uplift and inspire her audience. She has partnered with fashion-focused brands like Nordstrom, H&M, and Falconeri.

CocoBassey

Source: @cocobassey

Featured headlines

1)Meet Metainfluence, an Influencer Centric Ecosystem in the Metaverse (Martechseries)

2)Abercrombie and Fitch Tapping Influencers, Gamers to Help Drive Brands (Bizjournals)

3)Ghanaian Makeup Artist Becomes First African Beauty Influencer to Partner M.A.C Cosmetics in U.K (Face2FaceAfrica)

4) How Non-beauty Influencers Became Beauty's Next Big Stars (Glossy)

Boost your subscription

Interested in influencer marketing newsletters personalized for your company? Our team can help you optimize your influencer programs and showcase wins by providing insights on work conducted across your organization. Reach out here for more details.