Matters of Influence: Week of 12/13/21

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: Non-Binary Tagging

As with our #InfluencersForInclusion series on Instagram (@Julius_Works), Julius is always looking to progress the influencer marketing industry in the right direction–to be more inclusive, empathetic, and impactful. This is why we are proud to announce a new Gender tag, 'Non-Binary', to represent a wide community of creators that do not self-identify as male or female. We will continue to expand this coverage, and always seek to be more inclusive wherever we can. For more information on the Gender filter, see this Help Center article.


Creator snapshot

Hetal Vasavada (@milkandcardamom  95.5K IG followers) is a life-long vegetarian, but that has never stopped her from mastering the art of cooking with a variety of ingredients. She was the top 6 contestant of Master Chef US, where she was praised for her ability to cook meat perfectly without ever tasting it. She currently lives with her daughter and husband in San Francisco, CA, where she operates her blog, Milk and Cardamom. She is the author of a cookbook with the same name, which has been featured in the New York Post and Oprah Magazine. Her specialty is desserts, and has partnered with baking brands like Country Crock Butter, Vermont Maple Syrup, and If You Care Parchment Paper.

Screen Shot 2021-12-14 at 11.46.59 AM

 Source: @milkandcardamom

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December 15, 2021
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