Matters of Influence: Week of 11/22/21

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: Filter for LDA Compliance

Whether you’re marketing a craft beer, a sustainable wine, or trendy spirit, you’re going to want to ensure that your messages are delivered to an adult, LDA-compliant audience. Start your influencer search using Interest Tags like mixology, hard seltzer, or even beverage reviewing (among countless others) to surface potential partners. However, the most important criteria is to determine if 71.6% of their followers are of legal drinking age to align with regulations. That’s why we built a 21+ Audience Data filter: so you can identify influencers who might be compliant, making your hunt for appropriate influencers that much faster. Take a look at this Help Center article to learn more about filtering by Audience Data.

 

Creator snapshot

Moriah Elizabeth (@moriahelizabethofficial 489K IG followers) takes a bright and colorful approach, taking the term “creator” to the next level. She is a DIY expert who brings her super-sweet rainbow pop aesthetic to the world of arts and crafts. She is a successful entrepreneur with a booming YouTube channel, and the author of the unique Create this Book series, which emulates children’s activity books to provide creative inspiration for adults. She has partnered with Candy Crush, a brand sweet enough to match her own eye-catching designs.

Moriah Elizabeth

 Source: @moriahelizabethofficial

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November 24, 2021
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