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Product Spotlight: Filter for LDA Compliance

Whether you’re marketing a craft beer, a sustainable wine, or trendy spirit, you’re going to want to ensure that your messages are delivered to an adult, LDA-compliant audience. Start your influencer search using Interest Tags like mixology, hard seltzer, or even beverage reviewing (among countless others) to surface potential partners. However, the most important criteria is to determine if 71.6% of their followers are of legal drinking age to align with regulations. That’s why we built a 21+ Audience Data filter: so you can identify influencers who might be compliant, making your hunt for appropriate influencers that much faster. Take a look at this Help Center article to learn more about filtering by Audience Data.