Matters of Influence: Week of 11/15/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: Campaign vs. Organic Performance

One of the best ways to see if your influencer's branded content truly resonated with their audience is to compare its performance to their organic, non-branded in-feed content. Viewing a piece of content with an equal comparison ensures that you have enough context to see how it’s really received. That's why the Campaign vs. Organic Performance feature of our reporting section is essential to helping marketers quickly grasp if their campaign hit all the right notes. For more information and tips for evaluating content performance, check out this Help Center article.

Creator snapshot

Shana Minei Spence (@thenutritiontea 174K IG followers) is a registered dietitian nutritionist who spills the tea on her Instagram and blog, promoting body positivity and the HAES (healthy at every size) approach to wellness. She uses her platform to deconstruct the myths of diet culture, and reimagines social media as a constructive environment to create and reinforce healthy habits. She has collaborated with the Eating Recovery Center and the National Eating Disorders Association on content and virtual events promoting healthy relationships with food.

Screen Shot 2021-11-16 at 9.48.49 AM

Source: @thenutritiontea

Featured headlines

1) McDonald’s Gets Mariah Carey to Promote Holiday Meal (Adage)

2) Popeyes and Megan Thee Stallion Turn Up The Head With A Second Merch Collection (Adweek)

3) Gaming Influencers: Promotional Rockstars of Their Generation (eSports Insider)

4) Original Penguin Launches First Series of NFTs Created by TikTok Influencers (Glossy)

Boost your subscription

Interested in influencer marketing newsletters personalized for your company? Our team can help you optimize your influencer programs and showcase wins by providing insights on work conducted across your organization. Reach out here for more details.