Matters of Influence: Week of 11/08/21

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: Cause Tags

Pride month is about celebrating ourselves and each other as we are, and making the world more inclusive every day. One way to encourage inclusion on social media is to feature LGBTQIA+ influencers, and promote visibility for the community. Julius has a number of different Cause Tags which can help you find influencers who support movements like Gender Equality, Marriage Equality, and Transgender Rights. You can also search more broadly with Cause Tags like LGBTQ+ and Equality to find a variety of potential partners to create an exceptional campaign with. To learn more about how Julius Cause Tags can help you celebrate Pride, take a look at this Help Center article.

 

Creator snapshot

It’s plain to see how Cyril Sontillano (@cyrilcybernated, 138K IG followers) earned the nickname “Plant Daddy”: with a lush apartment overflowing with over 200 different species of rare and high-maintenance plants. Based in California, he stylizes his home with lush plants in eye-catching containers, and his interior designs were featured in Architectural Digest. He has collaborated with Apartment Therapy along with a number of small businesses, and hosts plant care workshops that benefit underfunded schools in the Philippines.

Screen Shot 2021-11-09 at 10.23.04 AM

 Source: @cyrilcybernated

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November 10, 2021
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