Matters of Influence: Week of 11/01/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: Audience Health Scores

Influencer marketing is founded on the creator's ability to reach and engage the brand’s target consumers. Regardless of strategy or messaging approach, it is paramount to thoroughly vet the influencers’ followership in order to qualify them as a valid partner. This should be part of every marketer’s influencer criteria, and is why we developed Audience Health Scores–to let Julius ensure that they will be working with influencers that can actually reach the audience they desire. For more information about Audience Health Scores, see this Help Center article.

Creator snapshot

Some say baking is an art and a science, but Lauren Ko (@lokokitchen, 415K IG followers) takes it to the next level with her stunning geometric pies. Originally from San Diego, Lauren now resides in Seattle and is a self-trained home pastry chef who pioneered “modern lattice” pie artwork, which she shares the secrets of in her cookbook Pieometry. She has collaborated with Buzzfeed Tasty, been featured in Vogue and O Magazine, and made guest appearances on Martha Bakes and CBS’ Sunday Morning.

Laurens pie

Source: @lokokitchen

Featured headlines

1) Facebook Renames Itself Meta (New York Times)

2) Leveraging Influencers To Drive Growth: Insight From Managing Director of Deloitte Digital (Forbes)

3) Instagram Makes Links in Stories Available to All Accounts (Social Media Today)

4) The Pros and Cons of Instagram’s Link Stickers (Talking Influence)

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