Matters of Influence: Week of 10/25/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: Customizing Estimated Impressions

Julius always aims to provide our customers with best-in-class data combined with a user-friendly, customizable experience. Julius offers two different ways to calculate Engagement Rate that you can choose from to personalize your experience based on your brand’s needs. The first choice is Reach, which is based on the influencer's followers, and the second is Estimated Impressions, which compares Engagement Rate against the number of followers who viewed a post. Our customers can customize their own percentages for these values. Read this Help Center article to learn how to update your values.

Creator snapshot

As a songwriter, producer, rapper, and flutist, Frank Waln (@frankwaln, 45K IG followers) demonstrates his incredible range of unique talents on his Instagram, where he proudly represents his heritage in both art and activism. Located in Chicago but originally from the Rosebud Reservation in South Dakota, he is a proud Sicangu Lakota musician, and has partnered with brands like MTV and Google to raise awareness and start conversations. He contributes to the Dream Warriors scholarship for young Native Americans interested in music, and has won three Native American Music Awards.

Frank

Source: @frankwaln

Featured headlines

1) TikTok Shares New Insights Into Why People Use the App, and How It Celebrates Authenticity (Social Media Today)

2) Pinterest Announces New Features at Its Creators’ Festival, Including a ‘Watch’ Tab, ‘Takes’ and More (Social Media Today)

3) Luxury Brands Must Become Peer-To-Peer Influencers (Vogue Business)

4) High Impact Ways To Boost Your SEO With Influencer Marketing (Talking Influence)

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