Matters of Influence: Week of 10/18/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius Events: The Marketing Forum

If you’re in NYC this week, join us at The Marketing Forum at The Harvard Club. Hope to see you there!

Ryan - marketing forum

Creator snapshot

Summer Albarcha (@summeralbarcha, 577K IG followers) may be a micro-influencer by metrics, but she is a top player within the niche of modest fashion. Her style blends a Middle East inspiration with chic New York streetwear, and she spoke at Fashion Forward Dubai about blending mainstream and modest fashion. She was featured as a model at the Karlie Kloss x Express fashion show, and has collaborated with brands like Nike and BCBG.

Summer

Source: @summeralbarcha

Featured headlines

1) HP Turns to TikTok Star for Upcoming Campaign (AdAge)

2) Pinterest Launches ‘Pinterest Havens’ Mental Health Support Project (Social Media Today)

3) Influencer JaLisa Vaugh-Jefferson Shares How She Secured More Than $800K In Sponsorships (Forbes)

4) What Copyrighting TikTok Choreography Means For Brands and Influencer Deals (Marketing Dive)

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