Matters of Influence: Week of 10/11/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius Events: The Marketing Forum

We’re excited to announce that our very own Ryan Berger will be speaking at The Marketing Forum on October 21 at The Harvard Club in NYC. With over 16 years in influencer marketing, Ryan is well versed in the power of influencer marketing, it’s legacy, and has keen insights to share about where it’s going. During his session Why Influencer Marketing is the Most Powerful Form of Media in the World, attendees will learn about how influencers can help cut through a saturated market, become integral partners, and help drive marketing objectives. Attending? We’d love to see you there!

Creator snapshot

Under the clever moniker “Beets by Brooke,” (@beetsbybrooke, 57K IG followers) medical student Brooklynne Palmer discusses her passion for plant-based nutrition and wellness. She promotes healthy eating and living, and has partnered with initiatives like Nutrition Studies to educate others about health and wellness. She has been vegan for seven years, and has collaborated with food brands that do not use animal products, such as Just, Bob’s Red Mill, and From The Ground Up.

Brooklynne

Source: @beetsbybrooke

Featured headlines

1) How 7-Eleven is Using Influencers to Boost Its Brand (Adage)

2) How Can Influencers Promote Mental Health Awareness All Year Round? (Talking Influence)

3) [SURVEY] How TikTok Influences Restaurant Dining Behavior (MGHUS)

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