Matters of Influence: Week of 10/04/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Influencers are best known for spiking engagement and impressions, but they’re also proven partners that can drive qualified traffic to websites and e-commerce shops. With our integration, you’re able to build shortlinks, assign them to influencers, and measure click data in just a few steps. To find out more about the integration, read this Help Center article.

Creator snapshot

Hilton Carter (@hiltoncarter, 453K IG followers) is a houseplant influencer, who collects and maintains over 300 rare and high-maintenance potted plants. His green thumb pairs well with his talents in interior design, which together inspired his two books, Wild at Home and Wild Interiors as well as his podcast, “Journeys in Greenery.” He has been featured on HGTV, and has partnered with interior design-focused brands such as Hunker Home.

Hilton

Source: @hiltoncarter

Featured headlines

1) [INFOGRAPHIC] 32 Social Media Video Marketing Stats You Need to Know in 2022

(Social Media Today)

2) #GetVAccinated Campaign Demonstrates the Power of Influencers in Times of Uncertainty (Talking Influence)

3) TikTok Reaches a Billion Active Users (Social Media Today)

4) McDonald's Has Emily Zugay to Thank for Its Most-Like Facebook Profile Picture Ever (PRWeek)

Boost your subscription

Interested in influencer marketing newsletters personalized for your company? Our team can help you optimize your influencer programs and showcase wins by providing insights on work conducted across your organization. Reach out here for more details.