Matters of Influence: Week of 9/27/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Influencer marketing can pack a powerful punch. Creators on social media are the best at telling stories and creating powerful content that drives engagement from audiences across social media. The thing is, those engagements are worth something! That's why we've built Earned Media Value (EMV) into our Reporting tools to help marketers determine how much value they're getting out of influencer content, and ultimately determine if they've made an efficient spend for the influencer's post on social media. want to find out more about EMV? Check out this Help Center article.

Creator snapshot

Esteban Castillo, better known as @chicanoeats, is the creative mind behind the bold and bright spreads that characterize his striking Instagram page. He is a home chef known for his original Mexican fusion recipes, and the author of the cookbook Chicano Eats: Recipes from My Mexican-American Kitchen. He has partnered with brands such as Sierra Nevada, Wallaby Yogurt, and Tazo, using their products as inspiration for recipes from tacos to cocktails.

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Source: @chicanoeats

Featured headlines

1) Instagram is Building a 'Favorites' Feature So You Don't Miss Important Posts (Tech Crunch)

2) Disney Looks to Develop Rising TikTok Creators (AdAge)

3) Are Creators Hesitant About Creator Funds? Pros and Cons From a Creator Perspective (Talking Influence)

4) Gatorade Selects Team of TIkTok Famous Athlete Influencers (Morning Brew)

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