Matters of Influence: Week of 9/20/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Keeping track of influencer-specific insights is important to building relationships. Sure, Julius tags can help you understand what the influencer is interested in, cares about, and more—but adding your own information and context to an influencer's profile is a great way to stay organized for the future. By adding Notes to an influencer's profile, you can store details like mailing addresses, personal preferences, or even documents (like NDAs and W9s) that you'll want to access in the future. To learn more about how to add a Note to an influencer's profile, check out this Help Center article.

Creator snapshot

Inspired to pass down recipes from her Mexican heritage to her children, Mely Martinez (@mexicoinmykitchen, 90.2K IG followers) started her blog over 10 years ago. Since then, she published countless recipes to her blog, which she makes available in both English and Spanish. She also wrote an award-winning cookbook by the same name, Mexico in My Kitchen, filled with traditional homestyle recipes inspired by the many places she lived in: Tamaulipas, Nuevo León, Veracruz, Puebla, Estado de México, Tabasco, and Yucatán, to name a few. Now, she lives with her family in Dallas, TX, where she teaches cooking workshops and continues developing recipes inspired by her roots. She has worked with many different food and cooking brands, including Kroger, McCormick, Lodge Cast Iron, Dole, Pacific Foods, and Vitamix.

insta image

Source:@mexicoinmykitchen

Featured headlines

1) TikTok Reportedly Overtakes YouTube in US Average Watch Time (The Verge)

2) 5 Keys to Maintaining Brand Trust in Difficult Times (AdAge)

3) 'Everything Will be Home-Centric': How Walmart is Using Interior Design to Tap Into TikTok's Gen Z (Digiday)

4) The Thriving TikTok Communities You Don't Know About But NEED to Know About If You Care About Culture (Talking Influence)

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