--- title: "Matters of Influence: Week of 9/12/21" description: The influencer marketing news you need to know this week including a sure-fire way to ensure messages are delivered to an LDA-compliant audience. image: https://blog.juliusworks.com/hubfs/weeklyroundup-header.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Matters of Influence: Week of 9/12/21 [By Julius](https://blog.juliusworks.com/author/julius) ![Marketer getting his influencer marketing news.](https://blog.juliusworks.com/hs-fs/hubfs/weeklyroundup-header.jpg?width=1920&name=weeklyroundup-header.jpg "Marketer getting his influencer marketing news.") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.* Julius product spotlight Whether you’re marketing a craft beer, a sustainable wine, or a trendy spirit, you’re going to want to ensure that your messages are delivered to an adult, LDA-compliant audience. Start your influencer search using Interest Tags like mixology, hard seltzer, or even beverage reviewing (among countless others) to surface potential partners. However, the most important criteria is to determine if 71.6% of their followers are of legal drinking age to align with regulations. That’s why we built a 21+ Audience Data filter: so you can identify influencers who might be compliant, making your hunt for appropriate influencers that much faster. Take a look at [this Help Center article](https://julius.zendesk.com/hc/en-us/articles/360040599413-Julius-Search-Audience-Data) to learn more about filtering by Audience Data. | ## Creator snapshot Perhaps one of the most well-known faces of the niche travel topic #vanlife, Jennelle Eliana ([@jennelle.eliana](https://www.instagram.com/jennelle.eliana/), 369K followers) began living in her upscale, fully-furnished van at the age of 18. She lives a nomadic lifestyle traveling the US with her pet albino python, Alfredo. When she began her YouTube channel in 2019, she gained one million followers after posting just two videos, and became one of the fastest-growing creators on the platform ever. She was raised in Sacramento, CA, but lives on the road, never tied down to one place. She has worked with brands that promote sustainable living, such as Burt’s Bees, and resources for travelers, like Google Maps. | ![Screen Shot 2021-09-14 at 1.21.07 PM](https://blog.juliusworks.com/hs-fs/hubfs/Screen%20Shot%202021-09-14%20at%201.21.07%20PM.png?width=235&name=Screen%20Shot%202021-09-14%20at%201.21.07%20PM.png)     *Source:@jennelle.eliana* | | --- | --- | Featured blog post [5 Ways to Utilize TikTok Influencers if You’re a Healthcare Brand](https://blog.juliusworks.com/utilize-tiktok-influencers-healthcare) It’s no secret that TikTok can serve as a valuable tool for influencer marketers. In the healthcare space, doctors and health care professionals (HCPs) have started to use the platform’s popularity as an opportunity to counteract misinformation, increase disease awareness, and share their stories. However, healthcare brands might feel cautious using a social media platform meant to entertain, having to navigate FDA regulations that mandate that they list the side effects and risks when they advertise products. Fear not, we've compiled 5 ways to utilize TikTok influencers if you're a healthcare brand. [Read more](https://blog.juliusworks.com/utilize-tiktok-influencers-healthcare). Boost your subscription Interested in influencer marketing newsletters personalized for your company? Our team can help you optimize your influencer programs and showcase wins by providing insights on work conducted across your organization. [Reach out](mailto:hlanger@juliusworks.com) [here](mailto:hlanger@juliusworks.com) for more details. September 15, 2021 [See More Julius Content](https://blog.juliusworks.com/)   [Roundup](https://blog.juliusworks.com/topic/roundup) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Roundup [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... [Read More ▸](https://blog.juliusworks.com/2023-influencer-marketing-trends) Roundup [5 Ways to De-Risk Your Influencer Marketing Strategy](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Brands now rely on influencer marketing more than ever, mainly because of its success rates and... [Read More ▸](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Roundup [Matters of Influence: Week of 2/28/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm...* [Read More ▸](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) [Previous Post](https://blog.juliusworks.com/utilize-tiktok-influencers-healthcare) ##### [5 Ways to Utilize TikTok Influencers if You’re a Healthcare Brand](https://blog.juliusworks.com/utilize-tiktok-influencers-healthcare) [Next Post](https://blog.juliusworks.com/matters-of-influence-week-of-9-20-21) ##### [Matters of Influence: Week of 9/20/21](https://blog.juliusworks.com/matters-of-influence-week-of-9-20-21) ![JULIUS LOGO - PURPLE](https://blog.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. 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