Matters of Influence: Week of 9/12/21

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Whether you’re marketing a craft beer, a sustainable wine, or a trendy spirit, you’re going to want to ensure that your messages are delivered to an adult, LDA-compliant audience. Start your influencer search using Interest Tags like mixology, hard seltzer, or even beverage reviewing (among countless others) to surface potential partners. However, the most important criteria is to determine if 71.6% of their followers are of legal drinking age to align with regulations. That’s why we built a 21+ Audience Data filter: so you can identify influencers who might be compliant, making your hunt for appropriate influencers that much faster. Take a look at this Help Center article to learn more about filtering by Audience Data.

Creator snapshot

Perhaps one of the most well-known faces of the niche travel topic #vanlife, Jennelle Eliana (@jennelle.eliana, 369K followers) began living in her upscale, fully-furnished van at the age of 18. She lives a nomadic lifestyle traveling the US with her pet albino python, Alfredo. When she began her YouTube channel in 2019, she gained one million followers after posting just two videos, and became one of the fastest-growing creators on the platform ever. She was raised in Sacramento, CA, but lives on the road, never tied down to one place. She has worked with brands that promote sustainable living, such as Burt’s Bees, and resources for travelers, like Google Maps.

Screen Shot 2021-09-14 at 1.21.07 PM

    Source:@jennelle.eliana

Featured blog post

5 Ways to Utilize TikTok Influencers if You’re a Healthcare Brand
It’s no secret that TikTok can serve as a valuable tool for influencer marketers. In the healthcare space, doctors and health care professionals (HCPs) have started to use the platform’s popularity as an opportunity to counteract misinformation, increase disease awareness, and share their stories. However, healthcare brands might feel cautious using a social media platform meant to entertain, having to navigate FDA regulations that mandate that they list the side effects and risks when they advertise products. Fear not, we've compiled 5 ways to utilize TikTok influencers if you're a healthcare brand. Read more.

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September 15, 2021
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