Matters of Influence: Week of 1/31/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: Audience Overlap

Whether you’re trying to make an awareness splash or retargeting consumers, optimizing your influencer lists is an important step to match your approach. To help our customers build stronger rosters, the Audience Overlap tool analyzes influencer audiences for follower overlap so you can add or remove partners that make sense for your strategy. This way, you can effectively reach your target consumer and efficiently spend your budget. To learn how to build more optimized influencer lists, read this Help Center article.

Creator snapshot

Born in Bombay, India, Nik Sharma (@abrowntable 109K IG followers) moved halfway around the world to study molecular biology—but now, he lives in Los Angeles, California, where his background in science informs his study and passion for cooking. His most recent cookbook, The Flavor Equation, is subtitled “the science of great cooking explained,” making food science both accessible and interesting to the average chef. He is a food columnist for the San Francisco Chronicle and a writer for both Serious Eats and Food and Wine Magazine. He has won numerous awards for food-related journalism, photography, and blogging. He has worked cooking and kitchen brands such as Breville, King Arthur, and American Lamb.

Nik Sharma-1

Source: @abrowntable

Featured headlines

1) Deep Dive: Exploring The Value of Influencer Partnerships (Talking Influence)

2) [INFOGRAPHIC] Would You Join The Metaverse? (Social Media Today)

3) China Hires Western Influencers to Polish Its Image During 2022 Winter Olympics (The Guardian)

4) Air Fryers Attract Influencers, Become Billion-Dollar Business (MediaPost)

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